Product Marketing Manager

Responsibilities

• SHARPEN PMF, DEFINE CVPs
• Bring customer and market insights back to Product to sharpen product-market fit and guide roadmap priorities, pricing, and packaging decisions
• Translate insights into clear Customer Value Propositions (CVPs), messaging frameworks, claims, and competitive positioning for SF advertising products
• Partner with Product, Research, and Data Science to build proof of performance (e.g., paid vs. free results, ROI, and lead-to-lease outcomes) that customers can see in their own data
• LEAD GO-TO-MARKET EXECUTION
• Own go-to-market strategy and launch planning for 2027 SF advertising products, including a new tiered lineup and self-serve checkout
• Lead the campaign that migrates existing customers onto the new products, plus win-back and nurture programs for inactive and prospective customers
• Ensure messaging consistency across product surfaces, web, marketing campaigns, sales materials, and customer communications
• Manage timelines, stakeholders, and dependencies to deliver coordinated launches
• ENABLE SALES AND DRIVE ALIGNMENT

Requirements

• 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting
• Exceptional writing and storytelling skills, with the ability to distill complex products into clear customer value
• Strong analytical thinking and comfort turning performance data and research into proof points and insights
• Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration
• Strong stakeholder management and communication skills
• Hands-on across the marketing mix (messaging, sales enablement, email, web, and events) and comfortable building a program from the ground up

Preferred

• Experience working in SaaS, advertising products, or real estate / proptech
• Experience marketing to business buyers, including both sales-led and self-serve motions
• Familiarity with experimentation, lifecycle marketing, or growth frameworks
• Familiarity with property management or property management software