Sr. Product Marketing Manager

Responsibilities

• Lead the vision, strategy, and application of digital product solutions, leveraging emerging technologies such as Artificial Intelligence (AI), Augmented Reality/Virtual Reality (AR/VR), Connected Devices, and evolving product development methodologies.
• Identify, evaluate, and scope enterprise opportunities, including the development and delivery of prototypes, proofs of concept (POCs), and minimum viable products (MVPs).
• Drive key customer experience transformation initiatives by leading cross-functional teams, prioritizing work across product backlogs, and delivering solutions that align with Farmers' customer experience standards and business objectives.
• Foster a culture of innovation by promoting a test-and-learn mindset and enabling new capabilities through experimentation and continuous improvement.
• Effectively engage and influence executive leadership by presenting strategic recommendations, facilitating decision-making, and driving alignment across stakeholder groups.
• Partner with enterprise stakeholders to gather business requirements and develop detailed use cases, customer journeys, and user stories that support strategic objectives.
• Collaborate closely with Technology, Operations, and business partners to develop, manage, and execute product roadmaps that address customer needs and deliver measurable business value.
• Serve as the bridge between business objectives and technology solutions, ensuring tools, processes, and methodologies align with Marketing and Customer Strategy goals.
• Lead all aspects of product development and implementation, including strategy, requirements definition, prototyping, testing, training, communications, support planning, and deployment.
• Monitor innovation trends within the insurance industry and adjacent sectors to identify opportunities that can enhance digital experiences and drive competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Information Systems, Product Management, Digital Strategy, or a related field required.
• Minimum of 5 years of progressive experience in Product Marketing, Product Management, Digital Strategy, Customer Experience, Marketing Technology, or related disciplines.
• Demonstrated experience leading digital customer experience initiatives and partnering across business and technology organizations to deliver customer-centric solutions.
• Proven success developing product strategies, business cases, roadmaps, and requirements that drive measurable business outcomes.
• Experience leading complex cross-functional programs and influencing stakeholders across matrixed organizations without direct authority.
• Strong background translating customer insights, business needs, and market opportunities into actionable product enhancements and customer experience improvements.
• Demonstrated ability to define success metrics, analyze performance data, and leverage insights to optimize customer engagement, digital adoption, and business performance.

Preferred

• Master's degree (MBA or related discipline) preferred.
• Equivalent combination of education and relevant professional experience will be considered.
• Experience working within insurance, financial services, banking, or other highly regulated industries preferred.
• Experience supporting digital quote, purchase, enrollment, self-service, or customer acquisition platforms strongly preferred.
• Knowledge of Agile methodologies, user story development, backlog prioritization, and digital product delivery practices preferred.

Benefits

• Farmers offers a competitive salary commensurate with experience, qualifications and location.
• CA Only: $115,275 - $196,130
• CO & ME: $108,375 - $169,070
• HI/IL/MN/VT Only: $108,375 - $181,060
• MA Only: $108,375 - $181,060
• MD & VA: $108,375 - $181,060
• DC/NJ/NY/OH Only: $108,375 - $196,130
• Albany County, NY/Cleveland, OH: $115,275 - $169,070
• WA Only: $108,375 - $205,750
• Bonus Opportunity (based on Company and Individual Performance)