Sr. Partner Marketing Manager

Responsibilities

• Develop and execute integrated partner marketing initiatives, ensuring alignment with partner and executive priorities.
• Oversee field event logistics, ensuring materials, shipments, and sponsorship deliverables are fulfilled for booth sponsorships and partner events.
• Collaborate with sales, product, and marketing teams to execute joint go-to-market (GTM) plans with partners.
• Manage relationships with key partners and internal teams to ensure alignment on objectives, messaging, and co-branded efforts.
• Lead and execute co-branded marketing campaigns in collaboration with key partners, driving awareness, lead generation, and pipeline growth through activities such as webinars, email marketing, content creation, and events.
• Monitor market trends, competitor activities, and industry insights to identify new opportunities for partner engagement.
• Track, analyze, and report on campaign performance, optimizing strategies and improving ROI.
• Ensure brand consistency across all partner marketing efforts and collateral.
• Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.
• Support contract negotiations and budget management related to partner marketing initiatives.

Requirements

• 4+ years of experience in partner/channel marketing or strategic alliances in a B2B environment
• Experience working in technology, SaaS, or software industries with an understanding of the relevant partners (i.e: GSIs, hyperscalers, ISVs, VARs, etc)
• Prior experience running and attending in-person partner marketing events
• Experience executing joint go-to-market (GTM) strategies with external partners.
• Strong understanding of digital marketing, demand generation, and content marketing within a partner ecosystem.
• Exceptional project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills to assess campaign effectiveness, track KPIs, and optimize performance.
• Proven ability to work effectively with cross-functional teams, sales, and product marketing to align marketing efforts with business goals.
• Excellent communication, relationship management, and negotiation skills to engage both internal and external stakeholders.
• Familiarity with marketing automation platforms such as Marketo, HubSpot, or Eloqua, as well as CRM tools like Salesforce.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance