Head of Partnerships

Responsibilities

• Strategic Partnership Development - Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands. - Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients. - Develop a targeted partner acquisition strategy focused on organizations with strong access to our ideal customer profile. - Identify complementary service providers and develop mutually beneficial referral and co-selling relationships. - Negotiate commercial agreements, referral arrangements, and strategic collaborations that create long-term value for both parties. Partner Activation & Relationship Management - Own and grow a portfolio of strategic partners, ensuring relationships remain active, productive, and commercially valuable. - Develop structured partner onboarding, enablement, and engagement programs. - Equip partners with the positioning, messaging, case studies, and resources needed to confidently introduce Advantage HQ. - Establish recurring partner meetings, executive introductions, and relationship-building initiatives that consistently generate opportunities. - Identify underperforming partnerships and implement strategies to improve engagement and referral activity. - Become a trusted commercial partner to the people and organizations within our ecosystem. Pipeline & Revenue Generation - Own partner-sourced pipeline and new revenue targets. - Drive a consistent volume of high-quality introductions to qualified DTC and e-commerce brands. - Work closely with our Sales team to ensure partner referrals are properly qualified, tracked, followed up, and converted. - Identify opportunities to accelerate sales cycles through warm introductions, joint conversations, and executive relationships. - Monitor referral-to-opportunity and opportunity-to-client conversion rates. - Take accountability for the commercial performance of the partnerships channel. Partnership Systems & Scalability - Build the processes, playbooks, and operating rhythms required to scale our partnerships program. - Establish clear partner segmentation, prioritization, and activation frameworks. - Develop referral tracking, attribution, reporting, and partner compensation processes. - Create dashboards to measure partner activity, pipeline generation, revenue contribution, and overall channel performance. - Leverage CRM systems, AI, and automation to improve partner discovery, engagement, relationship management, and reporting. - Continuously refine our partnership model to make it more efficient, repeatable, and scalable. Strategic Initiatives & Market Development - Identify new partnership opportunities across emerging channels, technologies, and industry ecosystems. - Collaborate with Marketing on partner events, webinars, content collaborations, and joint go-to-market initiatives. - Represent Advantage HQ at relevant industry conferences, networking events, and executive gatherings. - Build relationships with influential operators and decision-makers across the broader e-commerce ecosystem. - Bring market intelligence, competitive insights, and new business opportunities back to the leadership team. - Work directly with executive leadership to shape the long-term direction of our partnerships strategy.

Requirements

• 7+ years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
• Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
• Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
• Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
• Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
• Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
• Excellent executive relationship-building, communication, and negotiation skills.
• Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
• Strong organizational discipline and the ability to manage multiple strategic relationships simultaneously.
• Entrepreneurial mindset with a bias toward execution, ownership, and measurable results.