Senior Director of Partnerships

Responsibilities

• Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands.
• Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients.
• Develop a targeted partner acquisition strategy focused on organizations with strong access to our ideal customer profile.
• Identify complementary service providers and develop mutually beneficial referral and co-selling relationships.
• Negotiate commercial agreements, referral arrangements, and strategic collaborations that create long-term value for both parties.
• Own and grow a portfolio of strategic partners, ensuring relationships remain active, productive, and commercially valuable.
• Develop structured partner onboarding, enablement, and engagement programs.
• Equip partners with the positioning, messaging, case studies, and resources needed to confidently introduce Advantage HQ.
• Establish recurring partner meetings, executive introductions, and relationship-building initiatives that consistently generate opportunities.
• Identify underperforming partnerships and implement strategies to improve engagement and referral activity.

Requirements

• 7+ years of experience in strategic partnerships, channel partnerships, business development, alliances, or related commercial roles.
• Proven track record of building and scaling referral or strategic partnership programs that generate measurable pipeline and revenue.
• Experience within digital marketing agencies, professional services, consulting, marketing technology, or the broader e-commerce ecosystem.
• Established relationships with agency founders, fractional CMOs, consultants, e-commerce executives, investors, or other relevant industry leaders.
• Experience owning partner-sourced pipeline, revenue targets, and commercial KPIs.
• Strong understanding of referral agreements, revenue-sharing models, co-selling arrangements, and strategic partnerships.
• Excellent executive relationship-building, communication, and negotiation skills.
• Experience developing repeatable partnership playbooks, systems, and reporting frameworks.
• Strong organizational discipline and the ability to manage multiple strategic relationships simultaneously.
• Entrepreneurial mindset with a bias toward execution, ownership, and measurable results.