Sr. Manager, Marketing Technology & Operations

Responsibilities

• Administer, configure, and optimize marketing technology platforms like MAP & CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.
• Manage integrations (e.g., Marketo-SFDC, form capture, event/webinar, chat, enrichment) with close attention to data quality, sync health, and error handling.
• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance), partnering with Sales/RevOps/SDRs.
• Design scalable data architectures supporting lead management, customer lifecycle processes, data governance, lead/account scoring, attribution, and reporting.
• Evaluate, implement, and integrate new technologies to support business objectives.
• Document and standardize operational procedures (SOPs) for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.
• Instrument KPIs (e.g., time-to-launch, error rates, contact database, lead flows) and drive continuous improvement.
• Define standards, documentation, and operating procedures for systems, automations, integrations, and AI solutions. Design and implement automated workflows that eliminate manual effort across lead management, data enrichment, scoring, routing, reporting, and operational processes.
• Develop end-to-end process automations using low-code, no-code, and programmatic solutions.
• Build reusable frameworks and automation templates that improve operational efficiency and scalability.

Requirements

• 7+ years in Marketing Operations/Marketing Automation with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.
• Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.
• Experience building and maintaining campaign processes (intake to build to QA to launch to measure) with task/work management tools (e.g., Asana).
• Lead lifecycle and scoring administration, with change documentation and testing discipline.
• Meticulous attention to data quality, governance, and documentation; comfort working across time zones.
• Demonstrated automation mindset using Zapier/Make and familiarity with Azure services or LLMs, OR evidence of a builder instinct - experimenting with AI tools like Claude Code, Cursor, ChatGPT, or Copilot; building personal workflows or automations; or teaching yourself something technical to solve a real problem. High curiosity, comfort with ambiguity, and a bias for action.

Benefits

• Robust medical, dental, vision, and mental health benefits.
• Employee Assistance Program (EAP).
• Equity (RSUs) and shared ownership in the company.
• Generous 401(k) match.
• Flexible work environment.
• Paid maternity and paternity leave.
• Generous holiday and PTO program.
• CaaS (Coaching as a Service).
• Annual personal development allowance.
• 7 Days for Humanity – seven paid volunteer days annually.