Manager, Marketing Technology & Automation

Responsibilities

• Build and optimize automated customer journeys across email, SMS, chat, and emerging channels
• Design lifecycle workflows supporting lead generation, nurture, enrollment, pre-departure, and retention objectives
• Manage campaign automation and personalization strategies
• Develop segmentation frameworks
• Implement behavioral and lifecycle triggers
• Support AI-driven personalization strategies
• Improve targeting precision and customer relevance
• Serve as primary administrator for marketing automation platforms
• Ensure integration with Salesforce and other enterprise systems
• Maintain platform documentation, governance, and standards

Requirements

• Bachelor’s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar
• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
• Experience designing audience segmentation, trigger-based communications, and personalization strategies
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows
• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions
• Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills

Preferred

• Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze,Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
• Experience working in complex, multi-brand or multi-product environments

Benefits

• Wellness & Snacks (In-Office):Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life:Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your lovedonesmatters.
• Fun & Community:We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.