Senior Manager, Marketing Technology

Responsibilities

• Own the marketing technology strategy, architecture, and roadmap, ensuring the ecosystem evolves with business needs while identifying opportunities to share capabilities and best practices across Berxi and BHTP.
• Serve as the business and technical owner for the MarTech ecosystem, including Twilio Segment and MoEngage, overseeing platform configuration, integrations, data mappings, permissions, standards, governance, and ongoing optimization.
• Drive adoption of AI across Marketing by identifying practical opportunities to incorporate enterprise and platform-native AI capabilities into marketing workflows and programs.
• Maintain a deep understanding of how prospect, customer, behavioral, campaign, and operational data is created, structured, transformed, and exchanged across systems, while establishing standards for customer profiles, identity, event tracking, audiences, and data quality.
• Partner with Marketing, Data, Engineering, and Business Intelligence teams to ensure marketing has trusted, well-defined data for audience activation, reporting, analysis, optimization, and decision-making.
• Establish standards and scalable practices for audiences, campaigns, flows, personalization, experimentation, reporting, and self-service use of marketing technology, while providing training, documentation, templates, and hands-on guidance for complex use cases.
• Monitor platform and data performance, identify quality or integration issues, and partner with the appropriate teams to implement sustainable solutions that improve reliability and effectiveness.
• Ensure marketing technology and data practices align with BHSI privacy, security, and data governance requirements, coordinating appropriate reviews and approvals for new technologies and capabilities.
• Lead marketing technology planning, budgeting, and vendor management, including platform usage, costs, performance, capabilities, investment needs, and evaluation of potential new solutions.
• Communicate roadmap priorities, progress, risks, dependencies, and investment recommendations to key stakeholders, balancing immediate business needs with scalable, long-term solutions.

Requirements

• 8+ years of experience in marketing technology, marketing operations, marketing data, or a related discipline.
• Experience owning and evolving a marketing technology ecosystem, including strategy, roadmap, governance, adoption, and ongoing optimization.
• Hands-on experience with customer data platforms such as Twilio Segment, RudderStack, mParticle, or similar technologies; direct Twilio Segment experience is strongly preferred.
• Experience with modern customer engagement platforms such as MoEngage, Braze, Insider, or similar solutions; direct MoEngage experience is a plus.
• Strong understanding of customer data, identity, event tracking, segmentation, data quality, and governance.
• Working knowledge of APIs, integrations, data pipelines, SQL, tag management, and related technologies, with the ability to partner effectively with technical teams on complex development and integration needs.
• Demonstrated ability to translate marketing and business needs into practical technical requirements and clearly communicate complex concepts to both technical and nontechnical audiences.
• Strong cross-functional leadership, project management, vendor management, communication, and problem-solving skills.

Preferred

• Experience in a regulated or data-sensitive environment.
• Experience supporting multiple brands, businesses, or marketing teams through a shared marketing technology ecosystem.
• Experience applying AI capabilities within marketing platforms, workflows, or programs.
• Familiarity with marketing analytics and reporting platforms such as GA4, GTM, and Power BI.

Benefits

• A competitive package and exciting growth opportunities for career-oriented teammates.
• A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
• A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
• Benefits that support your life and well-being, which include:
• Comprehensive Health, Dental and Vision benefits
• Disability Insurance (both short-term and long-term)
• Life Insurance (for you and your family)
• Accidental Death & Dismemberment Insurance (for you and your family)
• Flexible Spending Accounts
• Health Reimbursement Account