Sr. Manager, GTM Marketing

Responsibilities

• Own the execution of the ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
• Implement the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned and shared channels, for key therapeutic areas
• Shape positioning and messaging frameworks to ensure consistency and impact across PfizerForAll channels
• Work with key members of the agency, PfizerForAll.com product and media teams to deliver seamlessly against the integrated go-to-market plan
• Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, meeting or exceeding performance benchmarks.
• Provide financial stewardship and budget management of specific campaigns/experiences, ensuring resources are allocated effectively to maximize ROI.
• Manage day-to-day executional activities, including review committee, campaign execution, content development, and coordination with partners and project management
• Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
• Drive cross-functional alignment with media, analytics, and creative teams to deliver high-quality outputs.
• Develop, align and implement continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices for TA campaigns and experiences

Requirements

• Bachelor’s degree required; advanced degree (MBA, Master’s) preferred.
• A minimum 6+ years of experience in marketing strategy, product marketing, brand management, or go-to-market leadership.
• Industry experience in pharma, healthcare/digital health, or CPG preferred.
• Proven ability to develop and execute integrated marketing strategies in complex organizations.
• Strong strategic thinking and analytical skills; ability to translate insights into actionable plans.
• Experience briefing, developing and launching best-in-class creative concepts
• Experience working with marketing data, from market research to industry insights, and an analytical mindset
• Familiarity with paid, earned, owned and internal media communications channels and activations
• Experience influencing senior stakeholders and managing cross-functional collaboration.
• Familiarity with digital ecosystems, omnichannel marketing, and performance measurement.

Preferred

• Life sciences or pharmaceutical marketing experience, including familiarity with US promotional review processes.
• Experience across industries and markets.
• Ability to influence cross-functional partners and build alignment with colleagues at multiple levels.
• Exceptional cross-functional collaboration and problem-solving skills; thrives in dynamic, ambiguous environments and drives progress against priorities and deadlines.
• Upholds Pfizer's Core Values of Excellence, Equity, Courage, and Joy.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.