Integrated GTM & Product Marketing Lead

Responsibilities

• Own the brand and campaign narrative across the Freemium portfolio, from high-level positioning to the copy that lands with consumers
• Develop customer-centric stories that cut through, connect emotionally and clearly communicate product value
• Create compelling messaging and assets for product launches, campaign initiatives and always-on marketing
• Ensure consistent, on-brand storytelling across all customer touchpoints and channels
• Lead go-to-market planning and execution across new product launches, campaign initiatives and strategic marketing programs
• Define target audiences, key messages, launch priorities and success metrics
• Partner closely with Product teams to understand the roadmap, shape go-to-market strategies and ensure marketing is aligned to product direction and customer needs
• Drive launch and campaign readiness, coordinating execution across cross-functional stakeholder groups
• Develop integrated marketing plans across paid, owned, lifecycle, affiliate, partner and regional channels, working closely with global regional teams to adapt and localize programs for key markets
• Partner closely with Growth Marketing teams on acquisition strategy, audience targeting, offer development and launch execution

Requirements

• Education: Bachelor’s degree or equivalent practical experience
• Experience: 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
• Experience leading go-to-market execution across both new product launches and campaign-led initiatives
• A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
• Experience partnering closely with Product Management and Growth Marketing teams
• Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
• Experience operating within global, matrixed organizations.
• Experience working with global regional teams to adapt and deliver marketing programs across multiple markets.
• Consumer Storytelling & Messaging
• Go-to-Market Strategy & Execution

Benefits

• 401(k) match
• Health & Wellness: access to medical, dental and vision insurance plans
• Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
• Work-Life Balance: unlimited paid time off, company holidays
• Professional Development: annual education reimbursement for job related courses
• Wellness Reimbursement: to cover fitness related expenses
• Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts