Sr Manager, Go to Market

Responsibilities

• Partner with Customer Sales Leads, Customer Vice Presidents, Sales Finance, Shopper Insights, Category Strategy, Supply Chain, Omni Marketing, and Brand Marketing to identify and execute initiatives that deliver brand and sales objectives.
• Co-develop customer- and channel-specific Gross Sales, Net Sales, and trade Annual Operating Plan targets with Revenue Management.
• Partner with Revenue Management and Customer Sales Leads to develop and optimize promotional support plans within established guardrails, maximizing return on investment.
• Collaborate with Category Management and Customer Sales Leads to optimize assortment and innovation goals based on national item priorities established by Category Strategy.
• Own communication of customer forecasts and business drivers to internal partners supporting Demand Planning and the monthly Integrated Business Planning process.
• Identify risks and opportunities against the annual plan and develop solutions that balance customer and business needs.
• Lead execution of category big bets, including innovation and in-store seasonal drive windows.

Requirements

• Bachelor’s degree.
• 8+ years of CPG sales experience.
• Strong communication, problem-solving, analytical, negotiation, and process management skills.
• Comfort working in a highly matrixed environment.
• Financial acumen, specifically related to retailer/customer P&Ls and trade management.
• Demonstrated ability to influence and sell across functions.

Preferred

• Experience in customer sales or customer management.
• Food industry experience.
• Experience working with direct-store-delivery and direct routes to market.
• Experience in Revenue Growth Management.
• Experience in trade marketing, trade planning, or promotional planning.
• Experience in Sales Finance.
• Experience in Category Management or Category Strategy.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.