Director, Product Growth and Go-To-Market - Point of Care - Remote

Responsibilities

• Lead end-to-end go-to-market strategy and execution for Optum's Point of Care Revenue Cycle portfolio, aligning portfolio strategy, market opportunity, product roadmap and commercial priorities
• Develop differentiated market positioning and value propositions across facility and professional coding, CDI, charge capture, audit and compliance, analytics, AI-enabled automation and related revenue-integrity capabilities
• Define target markets, ideal customer profiles, buyer personas, priority use cases and sales motions, translating market and customer insights into actionable growth opportunities
• Develop commercialization and launch strategies for new and evolving capabilities, including clear measures of success, market activation requirements and plans to support adoption and scale
• Identify portfolio expansion, bundling, cross-sell and upsell opportunities that create broader customer value and increase the commercial impact of Optum's Point of Care RCM capabilities
• Partner closely with Product leadership, bringing market, customer, competitive and sales feedback into roadmap discussions while translating product roadmap priorities back into actionable commercial strategies
• Equip Sales and client-facing teams to effectively position the portfolio through clear messaging, value propositions, demonstrations, competitive differentiation, use cases, enablement materials and training
• Partner across Product, Sales, Marketing, Growth, Finance, Pricing, Contracting, Legal, Operations, Implementation and Customer Success to remove barriers to commercialization and accelerate execution
• Drive adoption and expansion across the installed base, using customer feedback, utilization, realized value and market insights to identify opportunities for greater adoption, reference readiness and portfolio expansion
• Monitor market performance and commercial outcomes, establishing measures of success and using pipeline, adoption, customer and market signals to refine GTM priorities and course-correct where needed

Requirements

• 3+ years of experience in product strategy, product growth, commercialization, go-to-market strategy or a related commercial leadership role
• 3+ years of people leadership experience with demonstrated ability to lead, develop and empower high-performing teams
• Demonstrated experience developing and executing go-to-market strategies, including identifying market opportunities and translating them into actionable growth strategies
• Demonstrated Point of Care Revenue Cycle expertise, with knowledge of areas such as facility and professional coding, clinical documentation integrity, charge capture, revenue integrity, audit and compliance, analytics and automation. These capabilities are central to the current Point of Care RCM portfolio
• Experience developing market segmentation, ideal customer profiles, buyer personas, value propositions, competitive positioning and commercial strategies
• Experience partnering with Product organizations to translate product capabilities and roadmap priorities into market-facing strategies and commercial execution
• Experience operating within a large, complex, highly matrixed organization and driving outcomes across multiple stakeholder groups
• Demonstrated ability to build effective cross-functional partnerships across Product, Sales, Marketing, Finance, Pricing, Contracting/Legal, Operations, Implementation and Customer Success
• Demonstrated solid executive communication and storytelling skills, with the ability to translate complex product, customer, market and financial information into a clear commercial narrative
• Demonstrated ability to move between strategy and execution, setting direction while driving decisions, removing barriers and maintaining accountability for results

Preferred

• 5+ years of experience in product management, product strategy, product growth, commercialization, healthcare technology or a related role

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution