Marketing Manager - GTM & Field Enablement

Responsibilities

• Build Tailored Sales Tools - Take product messaging and adapt it into rep toolkits, objection-handling cheat sheets, and product one-pagers tailored to specific dealer segments.
• Build simple, practical GTM launch playbooks for new feature releases so reps know exactly who to target, why the customer cares, and how to pitch it.
• Weekly Field Newsletter: Write and send a concise, high-value weekly update to 300+ reps highlighting new product releases, available sales tools, and tips from the field.
• Weekly Field Manager Syncs: Host a weekly check-in with Field Managers to hear what reps are experiencing, what questions dealers are asking, and what tools are missing.
• Automated Executive Briefings: Use AI tools to quickly pull together a weekly 1-page summary for leadership on field sentiment, message adoption, and sales friction points.
• Own and organize our sales asset portal (e.g., Highspot, Seismic,) so reps can find the exact sales deck or one-pager they need in seconds.
• Keep the content fresh and track which tools reps use most and use that data to decide what to build next.
• Share real-time field feedback to help refine core messaging based on actual customer reactions.
• Hand off completed sales tools to the Director of Rep Enablement, who will integrate them into formal training programs and rep onboarding.

Requirements

• 8–10 years of experience in B2B Product Marketing, Field Marketing, or Sales Enablement (SaaS or Automotive tech experience is a plus).
• Strong Content Creator: You have a proven track record of creating customer-facing collateral, one-pagers, and sales playbooks that reps love.
• Great Communicator: You enjoy talking to field managers, listening to reps, and writing clear, engaging internal communications.
• Pragmatic with AI: You comfortably use AI tools to speed up work, summarize feedback, and draft reports fast.
• Organized & Self-Driven: You know how to keep file systems clean, manage weekly deadlines, and keep projects moving without constant supervision.
• Travel: Willingness to travel ~2–4 times per year for major sales meetings, team events, or field visits.