Principal, Customer Education GTM

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education → product adoption → consumption → retention
• Serve as the "voice of market" for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

Requirements

• 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication — you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
• Comfort with ambiguity — this is a new function and you'll be defining the playbook from scratch
• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

Preferred

• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically