GTM Strategy & Enablement, Sr Manager

Responsibilities

• Translate business, product, and marketing priorities into integrated GTM strategies and activation plans.
• Lead cross-functional GTM integration across marketing, sales, channel, regional, and partner teams.
• Establish clear priorities, execution requirements, dependencies, and readiness milestones.
• Connect upstream GTM planning with downstream market and customer execution.
• Drive commercialization planning to ensure priority products, programs, and initiatives are ready for market.
• Lead launch readiness across key GTM workstreams, identifying gaps, dependencies, and execution risks.
• Coordinate sales, channel, and regional enablement to support consistent market activation.
• Ensure teams have the assets, information, tools, and materials required to execute effectively.
• Serve as a key GTM liaison across Channel and Sales Enablement, Regional Marketing.
• Coordinate asset and content readiness to support customer and partner activation.

Requirements

• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.
• Associate's degree or equivalent degree and 6+ years of Communications, Marketing, Public Relations, or related work experience.
• High school Diploma or equivalent and 8+ years of Communications, Marketing, Public Relations, or related work experience.
• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred

• 10+ years of experience in GTM strategy, product/partner marketing, commercialization, sales enablement, channel marketing, or integrated marketing.
• Strong experience leading complex, cross-functional initiatives across Marketing, Sales, Channel, and regional organizations.
• Demonstrated ability to translate strategic priorities into actionable GTM plans and execution.
• Strong program leadership with the ability to manage multiple workstreams, dependencies, and stakeholders.
• Excellent executive communication, influencing, and stakeholder-management skills.
• Ability to operate across both strategic planning and hands-on execution in a fast-moving environment.
• Experience leading GTM strategy, commercialization, launch readiness, integrated marketing, sales/channel enablement, or related functions within a complex, matrixed organization.
• Demonstrated ability to translate established business, customer, and marketing strategies into actionable GTM plans with clear priorities, milestones, owners, dependencies, and deliverables.
• Experience driving end-to-end commercialization and launch readiness across Marketing, Sales, Channel, Regional, Product Marketing, and partner organizations.
• Strong understanding of consumer technology, PC, mobile, AI, semiconductor, retail, channel, or partner ecosystems.