Specialty Care Patient Engagement Go-To-Market Excellence Director

Responsibilities

• Partner with Patient Engagement leadership and brand/marketing leads to translate strategy into actionable go-to-market plans, including segmentation, targeting, channel mix, field execution, and program sequencing
• Build go-to-market plans that both launch new Patient Engagement programs and capabilities and evolve or accelerate existing ones, including timelines, milestones, and cross-functional readiness criteria
• Tailor GTM frameworks to each phase of the program lifecycle (pre-launch, launch, growth, maturity), driving the cross-functional action items and deliverables required for field execution
• Work with Marketing to develop, evolve, and maintain appropriate internal and customer- and patient-facing resources, including SOPs, call guides, guardrails, training materials, and patient education collateral
• Represent Patient Engagement in the Review Committee (RC)/MLR process, partnering with Marketing to clearly present resources, their intended use, and the supporting rationale needed to accelerate review
• Submit resources for Review Committee (RC) review as needed, ensuring materials are complete and positioned for efficient approval
• Partner with Legal and Compliance to obtain necessary permissions and to develop, approve, and maintain SOPs, call guides, guardrails, and supporting documentation
• Ensure approved resources are properly loaded, tagged, and available across content and resource platforms (e.g., the Amplify platform/Centris) and confirm materials are current, findable, and ready for field and patient-facing use
• Own or co-own the development of customer/account and patient population targeting models in partnership with IIS, Enablement and Patient Engagement Leadership
• Work with the Enablement team and Marketing to build and maintain segmentation and tiering criteria (e.g., Tier 1/2/3 HCPs, patient support needs) to prioritize field engagement

Requirements

• 8 + years of combined pharmaceutical experience across consumer marketing, operations, and strategy, with a demonstrated track record of leadership and high performance
• Experience leading others in a matrix organization, with the ability to manage direct and indirect reports with authority
• Ability to influence key stakeholders internally and externally, with proven executive communication skills and leadership qualities
• Forward-looking and results-oriented, with effective planning, prioritization, and organizational project skills
• Strong, proven project management skills, demonstrating the ability to deliver multiple time-horizon-focused projects simultaneously in the short term and long term
• Track record of leading and managing complex programs and teams to deliver improved outcomes
• Strong strategic skills, including effectiveness in identifying and addressing major strategic challenges (e.g., shifting market environment) and the ability to balance short-term needs with long-term vision
• Strong interpersonal skills, as well as excellent written, verbal communication, and presentation skills to address leadership and external audiences
• Good judgment and high ethics are a must
• Must-Have

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.