Senior Manager, GTM Strategy & Commercialization

Responsibilities

• Lead the creation of regional GTM strategies for products, solutions, and strategic growth initiatives.
• Assess market opportunities, competitive dynamics, client needs, and commercial priorities to develop actionable commercialization plans.
• Partner with Product leaders to translate product vision into clear market strategies.
• Define strategic recommendations to accelerate adoption, revenue realization, and market penetration.
• Drive alignment across Product, Sales, Marketing, and regional leadership teams.
• Develop compelling narratives that communicate GTM strategies to internal stakeholders across the organization.
• Translate complex product and business strategies into clear, engaging, and actionable messages.
• Create executive presentations, commercial forums, and strategic storytelling materials.
• Support senior leaders in presenting GTM strategies at regional and global Visa forums.
• Ensure consistency of messaging across Product, Sales, Marketing, and Leadership organizations.

Requirements

• 8+ years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 2 years of work experience with a PhD, OR 11+ years of relevant work experience.

Preferred

• 9 or more years of relevant work experience with a Bachelor's Degree or 7 or more relevant years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 3 or more years of experience with a PhD.
• Bachelor’s degree in Business, Marketing, Economics, Finance, Strategy, or a related field; MBA or advanced degree preferred.
• Proven experience developing GTM strategies and commercialization plans for products, solutions, or strategic growth initiatives.
• Strong ability to translate complex business and product strategies into clear, compelling executive narratives and actionable commercial plans.
• Demonstrated experience creating and delivering executive-level presentations and influencing senior stakeholders.
• Strong cross-functional leadership skills, with experience working across Product, Sales, Marketing, Sales Enablement, and regional or market teams.
• Proven ability to influence without direct authority, drive alignment across diverse stakeholders, and move strategic initiatives forward in complex matrixed organizations.
• Strong analytical and strategic problem-solving capabilities, including the ability to assess market opportunities, client needs, competitive dynamics, and commercial priorities.
• Demonstrated proficiency using AI and GenAI tools to accelerate research, strategic analysis, narrative development, content creation, and productivity.
• Excellent written and verbal communication skills, with the ability to adapt messaging for executive, commercial, product, and sales audiences.

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.