Director, GTM, Technology Products

Responsibilities

• Technology product positioning and messaging
• Define value propositions and messages for AssetMark’s technology products, platform capabilities, and advisor experiences
• Turn complex product and technical concepts into clear, useful language for advisors and internal teams
• Tailor messages to advisor needs, client needs, and the audiences involved in evaluating, adopting, and using our technology
• Develop technology product messaging which is distinct from investment product and investment strategy marketing
• Launch planning and execution
• Coordinate launch plans across Product, Engineering, Marketing, Sales, Service, and Operations
• Set launch goals, audiences, messages, materials, owners, and timing with partner teams
• Track launch readiness, raise gaps early, and help teams resolve issues that could affect launch
• Plan for adoption after launch, including follow-up communication, education, and feedback

Requirements

• Strong product marketing, positioning, and go-to-market skills
• Ability to explain technology in clear language for business and advisor audiences
• Strong writing, presentation, and demo skills
• Good visual judgment and attention to design quality
• Ability to lead work across teams without direct authority
• Strong planning skills and ability to manage several launch activities at once
• Practical understanding of financial services, fintech, wealth management, or asset management
• Bachelor’s degree in marketing, business, communications, or a related field; equivalent experience may be considered
• 8 or more years of experience in product marketing, technology marketing, or a related role
• Experience launching software products or platform capabilities

Benefits

• Flex Time or Paid Time Off and Sick Time Off
• 401K – 6% Employer Match
• Medical, Dental, Vision – HDHP or PPO
• HSA – Employer contribution (HDHP only)
• Volunteer Time Off
• Career Development / Recognition
• Fitness Reimbursement
• Hybrid Work Schedule