Sr Manager, Creative - Mattel Masterbrand

Responsibilities

• Help define, evolve, and champion the creative expression of the Mattel Masterbrand across global touchpoints.
• Lead the development of breakthrough, idea-led creative that builds awareness, affinity, and recognition for Mattel and strengthens the connection between Mattel and its portfolio of iconic brands.
• Translate Mattel’s brand strategy and positioning into compelling creative ideas, visual storytelling, and brand experiences.
• Develop and scale Mattel’s visual identity system, establishing clear creative principles while continually finding new and unexpected ways for the brand to come to life.
• Lead creative across a wide range of work including integrated campaigns, social and digital, content, experiential, events, environments, corporate initiatives, partnerships, retail, packaging, and internal brand moments.
• Create work that can flex across audiences, from kids and families to adult fans, employees, partners, and the broader cultural community.
• Partner with Mattel’s individual brand teams to create moments where the Masterbrand and our portfolio of brands work together in a cohesive and meaningful way.
• Collaborate closely with Marketing, Communications, Consumer Products, Digital, Design, Content, Events, Workplace, and other cross-functional teams to build a consistent Mattel brand experience.
• Provide clear, inspiring creative direction to internal creative teams, agencies, freelancers, production partners, and vendors.
• Be hands on for both design, creative direction and on photoshoots. This role requires on-set production experience.

Requirements

• Conceptual creative thinker: Able to translate strategy and consumer insight into simple, powerful creative ideas with the ability to scale across channels.
• Exceptional design sensibility: Strong command of typography, composition, visual systems, storytelling, art direction, and craft.
• Brand builder: Understands how to build a distinctive global brand while creating enough flexibility for it to remain fresh, surprising, and culturally relevant.
• Hands-on creative leader: Comfortable moving between creative direction and making, with the ability to develop ideas visually and guide them through execution.
• Integrated thinker: Sees the brand experience holistically and understands how an idea can move across campaigns, content, social, digital, environments, experiences, retail, packaging, and emerging touchpoints.
• Culture-forward: Curious about entertainment, design, fashion, gaming, art, technology, social behavior, and broader culture, with an instinct for how brands can participate authentically.
• Multi-brand storyteller: Able to work across a portfolio of iconic brands while understanding how each brand’s individual equity can connect back to the larger Mattel story.
• Collaborative leader: Thrives in a highly matrixed organization and builds strong relationships across creative, marketing, design, communications, and business teams.
• Agency-savvy: Experienced in briefing, directing, challenging, and partnering with agencies and external creative talent to deliver exceptional work.
• Compelling communicator: Able to articulate the thinking behind creative work, build alignment, and confidently present to senior leadership.