Sr. Growth Marketing Strategist

Responsibilities

• Own integrated campaign strategy and execution for marketing and leasing products, focused on pipeline creation and deal acceleration.
• Design full-funnel, multi-touch campaigns aligned to personas, verticals, and stages of the buyer journey across paid media, email, web, events, outbound SDR support and content syndication.
• Partner closely with Product Marketing to translate product positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging.
• Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs tailored to segmented audiences.
• Collaborate with SEO, web development, paid media, creative, and marketing operations to activate campaigns consistently across all touchpoints.
• Monitor and analyze campaign performance, identify optimization opportunities, and communicate results and insights to stakeholders.
• Align with Sales leaders and SDR teams to ensure campaign readiness, clear handoffs, and effective feedback loops that improve conversion.
• Stay current on evolving demand generation best practices, AI-driven marketing tools, and emerging content formats.
• Act as a strategic thought partner to Product Marketing and Sales, contributing ideas that improve scale, efficiency, and impact.

Requirements

• 7+ years in B2B SaaS demand generation or integrated campaign strategy roles.
• Demonstrated experience running full-funnel campaigns that combine content strategy, digital media, and outbound motions.
• Track record of accountability for pipeline performance and campaign optimization.
• Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
• Strong command of campaign measurement, attribution, A/B testing, and performance reporting.

Preferred

• Familiarity with AI-enabled solutions or previous experience in emerging tech categories
• Background in multifamily, real estate technology, or adjacent B2B verticals

Benefits

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.