Senior Growth Marketing Manager
Whip, Inc.
Rockville, MD (Remote)
$130K/yr - $160K/yrIn-houseFull-timeSenior level6+ years exp.
5 hrs ago
Senior Growth Manager
USA (Remote)
$110K/yr – $135K/yrSenior Level5+ years expFull time
Posted 2 hrs ago
Job Summary
Own and optimize paid media strategy and execution across major platforms, lead the buying team, scale profitable customer acquisition, and integrate creative testing, AI-driven decision making, and reporting into growth workflows.
- Own budget pacing and forecasting
- Lead Media Buying Coordinator and strategy briefings
- Deliver weekly performance insights and payback analysis
Job Description
Responsibilities
- Paid media strategy and execution across Meta, TikTok, AppLovin, YouTube and Google, within the budget set by the Head of Growth. Track daily and weekly pacing against revenue, new-customer and margin goals.
- Lead the buying team. Manage the Media Buying Coordinator; own killing, scaling and reducing spend.
- Profitable scaling. Grow spend profitably and know which channels, audiences and offers bring customers who subscribe and stay.
- Creative strategy. Analyze why ads win or lose, research competitors and formats, and brief the creative team with clear insights.
- Funnels for new audiences. Plan full funnels (ad, landing page, offer) and brief Creative, Dev/CRO and Design.
- AI-driven workflows. Use AI in day-to-day buying decisions, not just reporting.
- Forecasting and budget allocation. Recommend the channel split and forecast spend, new customers, contribution margin and payback.
- Measurement and reporting. Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback; share a weekly recommendation with the Head of Growth.
- Emerging channels. Test new channels with clear success criteria and scale what works.
Requirements
- You have 5-7 years in performance/growth marketing, including hands-on media buying (agency experience counts if you were the one buying).
- You have strong to expert hands-on experience in Meta, TikTok and AppLovin.
- You have a track record of scaling e-commerce direct-response ad accounts profitably, more than once, at large monthly spend.
- You have a strong understanding of creative strategy and creative testing.
- You actively use AI in your media buying workflow.
- You have working knowledge of unit economics: CAC, LTV:CAC, payback period and contribution margin.
- You have leadership experience, either managing people or managing an agency.
- You operate independently: you make calls with incomplete data and bring a recommendation, not just a report.
- Google and YouTube Ads experience
- Subscription or replenishment business experience
Benefits
- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so you can share in the value you help build
- Generous paid time off and company holidays
- Real ownership and autonomy to drive measurable growth
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Salaries
Posted range
$110K/yr – $135K/yr
Taken straight from the job posting.
The middle of this range ($123K) is 9% below the median base salary for Senior Growth Marketing Manager roles in the United States ($135K).
Senior Growth Marketing Manager median pay in the United States
Most pay falls between $118K and $156K. Based on 51 salaries.
Marketing Team
Marketing Team Size
2 (33% of company)
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
415.6K
Monthly Google Ads Budget
$47K
Traffic Source Mix
Search
34.4%
Direct
11.7%
Referral
2.3%
Social
28%
Paid
15.2%
Headcount Trend
Current headcount: ~6
Links
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