Senior Growth Marketing Manager

Responsibilities

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.
• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.
• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns (email, SMS, driver referrals), aligning spend with fleet availability by market.
• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns.
• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM).

Requirements

• 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month.
• Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally.
• Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives; comfortable taking direction and pushing back with data.

Preferred

• Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace.
• Experience recruiting gig or hourly workers through paid channels.
• Bilingual (English/Spanish) or experience marketing to multilingual audiences.
• Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing.
• Experience launching new markets from zero.