Director, Growth Strategy

Responsibilities

• lead marketing strategy and pipeline growth across a group of sports, currently including hockey, swimming, and motion sports.
• partner closely with sales and sport leadership to understand each market, identify growth opportunities, and develop strategies that reach the right audiences with the right messages at the right time.
• shape campaigns that align with each sport's unique needs, competitive landscape, and seasonal calendar.
• bring the strategy, insights, and direction that guide our marketing efforts and drive measurable pipeline growth across your sports.
• Build the quarterly campaign plan for your sport cluster: which sports, which motions, which timing, and what goals.
• Partner with Sales during quarterly planning so marketing priorities line up with each sport's revenue targets.
• Write clear, complete campaign briefs that the Integrated Marketing team can run with, from audience and offer to success metrics.
• Serve as the primary marketing partner to your Group VP and Sport Directors, attending planning sessions and reviewing results together.
• Build trusted peer relationships with Sales leaders so marketing is part of how each sport plans to hit its number.
• Bring market insight back to Sales, from buyer trends to competitive shifts, to sharpen how we sell in each sport.

Requirements

• 7+ years in B2B growth marketing or demand generation, including building campaign strategy for specific sports, segments, or markets.
• Experience marketing sports software or sports technology strongly preferred. Youth sports experience is a big plus.
• A track record of partnering closely with Sales leaders, with the confidence to build peer relationships and influence revenue planning.
• Strong strategic thinking: you can translate an audience and a revenue goal into a clear, executable campaign program.
• Excellent brief writing and communication skills. Your plans are clear enough that a cross-functional team can run with them.
• Data fluency: comfortable reading pipeline performance in a CRM and telling the difference between a campaign problem and a targeting problem.
• A collaborative, low-ego approach. You share credit and learnings freely and lead through influence rather than authority.
• B2B SaaS marketing experience preferred, ideally in a growth-focused environment.
• Broad marketing experience is a plus. Exposure to product marketing, brand, content, or customer marketing helps you connect demand gen to the rest of the marketing mix.
• Will be at least 21 years of age

Preferred

• Exposure to product marketing, brand, content, or customer marketing helps you connect demand gen to the rest of the marketing mix.

Benefits

• Competitive benefits, including comprehensive medical, dental, and vision plans for you and your dependents which are 100% company paid premiums, 401(k) with employer match, and company paid group and disability insurance
• Paid Time Off
• Casual dress work environment
• Central office location in RTP