Growth Marketing Manager

Responsibilities

• Paid social (Meta). Account structure, audiences, bidding, budgets, and daily optimization across prospecting and retargeting.
• Paid search (Google). Brand search, Performance Max, and building out a disciplined non-brand search program from scratch.
• Creative testing. Turn product truths into ad angles, brief creative (in-house, agency, and UGC/creator partners), run structured tests, and kill losers fast.
• Budget and pacing. Forecast and pace spend against monthly plans; recommend reallocations with a clear rationale.
• Measurement. Own the numbers: CAC, ROAS/MER, contribution margin, and attribution across Triple Whale, Shopify, and platform data. Know where each source lies to you.
• Landing pages and funnel. Partner on landing page and Shopify funnel tests so paid traffic lands somewhere that converts.
• Reporting. A weekly readout that says what happened, why, and what you're changing next.
• Email performance. Own the numbers and logic behind our email program in Klaviyo: who gets what, when, and whether it’s working.
• Claims discipline. Ship ads that are compelling and accurate. Consumer neurotech lives or dies on trust, and we don’t overclaim.

Requirements

• 3–6 years in performance or growth marketing at a D2C brand , with direct ownership of meaningful Meta and Google spend.
• Fluency in Meta Ads Manager and Google Ads , including PMax and search.
• A testing habit.
• Comfort with messy attribution.
• Ecommerce funnel literacy.
• Clear writing.
• Ownership.

Preferred

• Consumer hardware
• Health and wellness
• Early-stage startup
• Creator and UGC programs
• Lifecycle
• Curiosity about sleep, the brain, or neurotechnology