Growth & Campaigns Manager

Responsibilities

• Campaign Strategy & Performance
• Messaging & Campaign Briefs
• Customer Acquisition
• Agency & Budget Management
• Team Leadership
• Cross-Functional Alignment
• SECONDARY RESPONSIBILITIES
• Maintain campaign documentation, decision records, briefs, forecasts, and post-audit learning.
• Participate in Marketing planning, scorecard, budget, and Growth System meetings.
• Stay current on customer acquisition, digital channels, advertising, SEO, campaign technology, and relevant market practices.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field; equivalent relevant experience may be considered.
• Seven or more years of progressively responsible Marketing experience.
• At least three years leading integrated, multi-channel customer-acquisition campaigns.
• At least two years of employee supervision or equivalent formal team-leadership experience.
• Demonstrated B2C ecommerce or product-based business experience.
• Demonstrated responsibility for revenue, customer acquisition, conversion, Marketing efficiency, or comparable commercial outcomes.
• Experience preparing campaign forecasts, managing budgets and agencies, and evaluating financial results.
• Experience developing campaign briefs, message frameworks, offers, and integrated channel plans.
• Strong understanding of paid media, organic growth, content, email, social, ecommerce, and conversion.
• Strong analytical ability and experience using campaign and financial data to make decisions.

Benefits

• Paid time off includes PTO and nine holidays.
• Generous medical, dental, short-term disability, long-term disability, and life insurance.
• Employee Stock Ownership and 401(K) plans with generous company contributions.