Confluent - Product Manager, Growth Marketer

Responsibilities

• Own growth & expansion concepts within growth marketing, including email and nurture programs, across onboarding, activation, adoption, re-engagement, and reactivation.
• Own expansion campaigns that drive multi-product adoption: help existing customers adopt additional products, deepen usage across the platform, and grow their footprint.
• Build segmentation and personalization from product usage, account context, and lifecycle stage, working with Product, Marketing, and Data Science.
• Run a prioritized experimentation roadmap: form hypotheses, define test designs and success metrics, interpret results, and decide what to scale, stop, or change.
• Work with Product so lifecycle communications and in-product experiences feel like one customer journey.
• Explore with Product how AI can create new value for customers using Confluent, and use AI to speed up research, analysis, and program execution.
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing.
• Where it makes sense, partner with Developer Relations, Community, and Education to drive further product adoption

Requirements

• 4+ years of experience marketing to a technical or developer audience is strongly preferred; especially in growth marketing, lifecycle, product-led growth, or related B2B SaaS marketing
• Strong written communication: you can translate technical product value into a clear, credible message for a technical user.
• Demonstrated growth marketing craft: you’ve found a growth opportunity, formed a hypothesis, shipped an experiment, measured the result, and scaled or stopped the program based on evidence. You move from ambiguity to a clear hypothesis, a shipped
• test, and a decision.
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation, with segmentation, behavioral triggers, customer journeys, and a lifecycle or marketing-automation platform.
• Understanding of usage-based growth, multi-product adoption, expansion, cross-sell, attach, or other ways customers grow after initial conversion.
• Comfortable defining strategy and partnering with Marketing Operations to build and ship programs; you stay close enough to execution to write strong briefs, QA the experience, and decide from the results.
• Track record working across Product, Data Science, Product Marketing, Sales, Customer Success, and Marketing Operations where ownership is distributed.
• Hands-on with AI in your own work, and curious about how it can create value for customers and for the team.

Preferred

• Experience in developer tools, cloud infrastructure, data platforms, databases, open source, or technical SaaS.
• Experience with product-qualified leads or accounts, product-qualified expansion, or usage-based sales motions.
• Experience with content marketing, or working with a content team.
• Familiarity with Marketo or an equivalent lifecycle platform, and with Amplitude or equivalent product analytics tools.