Specialist, Search Engine Optimization

New York City, NY (On-site)

$81K/yr – $135K/yrMid LevelFull time

Posted 18 hrs ago

Job Summary

Owns end-to-end SEO initiatives for the assigned category, coordinating strategy and execution, cross-functional collaboration, data-driven optimization, and clear reporting to stakeholders.

Drives organic growth by aligning leadership and cross-functional teams
Translates complex SEO concepts for non-SEO audiences to enable informed decisions

Job Description

Responsibilities

Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution.
Partner with site merchants to develop a search experience informed by data and customer behavior.
Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users.
Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category.
Prepare and maintain insightful reports for internal teams and key stakeholders.
Contribute to cross-functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams.
Apply strong problem-solving skills and effectively communicate complex SEO concepts to non-SEO audiences.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Requirements

Collaboration: Skilled in working with leadership and cross-functional teams to drive organic growth through strategic planning and execution.
SEO Implementation: Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience.
Data Analysis: Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement.
Reporting: Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders.
Cross-Functional Strategy : Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams.
Communication: Ability to clearly explain complex SEO concepts to non-SEO audiences with strong verbal and written skills.
Project Management: Highly organized self-starter with excellent project and time management skills to manage multiple projects simultaneously.
E-Commerce SEO Expertise: Deep understanding of SEO specific to e-commerce platforms and strategies.
Analytical Tools : Experienced with SEO analytics tools such as Adobe Analytics.
SEO Platforms: Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console.

Benefits

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Access the full menu of benefits offerings here .

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA

7.5K employees (1,121 in marketing)

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