Social Media Producer

New York City, NY (On-site)

$110K/yr – $135K/yrSenior Level7+ years expFull time

Posted 12 hrs ago

Job Summary

Lead Vita Coco's social presence from strategy through execution, guiding calendars, partnerships, and creator collaborations while driving KPI-focused campaigns across channels.

  • Own the social strategy and calendar for Vita Coco
  • Lead shoots and creator/partner collaborations from concept to delivery
  • Partner with content and marketing for campaign planning and reporting

Job Description

Responsibilities

  • Project manage the social team’s priorities and timelines.
  • Own the Social Strategy for Vita Coco, soup to nuts!
  • Own the social calendar and Instagram feed aesthetic.
  • Lead creative-led (high-fi) social shoots from concept to delivery.
  • Liaise with Brand and Creative teams on campaigns and launches.
  • Work with content specialist and creative team to brief and manage creators, photographers, videographers, editors and production partners.
  • Serve as the social team’s point person for partnerships once confirmed/ongoing.
  • Advise on talent marketing – creators, unicorns, etc
  • Advise/run point on social-first partnerships – capsules, stunts, etc
  • Set channel strategies and KPIs, and track performance.

Requirements

  • 7+ years in social content or creative production.
  • A strong aesthetic eye and a track record of social-first content.
  • Excellent project management, including budgets and timelines.
  • Confidence briefing and managing creatives and freelancers.

Preferred

  • A strong network of creative collaborators.
  • Experience with paid social or UGC content.
  • Experience in beverage, CPG or lifestyle brands.
Vita Coco logo

Vita Coco

3.9 Glassdoor

The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B CorporationTM furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Founded in 2004
New York, New York, USA
747 employees (89 in marketing)
70% recommend to a friend
96% CEO approval

Salaries

Posted range

$110K/yr – $135K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $65K and $100K. Based on 4,444 salaries.

See all Vita Coco salaries

Funding

Total Funding
$132.8M
Last Raise
$115M
Post IPO Secondary, 3 years ago

Funding History

  • May 2023
    Post IPO Secondary • $115M
  • Feb 2011
    Series Unknown • $13.7M
  • May 2010
    Series Unknown • $4.1M

Traffic Signals

Monthly Visitors
4.6K
Traffic Source Mix
Search
29%
Direct
51.4%
Referral
9.9%
Social
8.1%
Paid
1.4%

Headcount Trend

Current headcount: ~747
Vita Coco logo

Social Media Producer

Vita Coco · New York City, NY · On-site