Vita Coco logo

Vita Coco

Brand

3.9

Salaries

Typical salary range

$22 – $24

HOUR

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People

Marketing leadership

Jane Prior
Jane Prior
Chief Marketing Officer
At the company for 17 years 8 months
Jim Morgan
Jim Morgan
VP, Marketing
At the company for 10 years 3 months
Chloe Albanese
Chloe Albanese
Associate Director, Brand
At the company for 5 years 6 months
Lauren Moffet
Lauren Moffet
Director of Customer Marketing
At the company for 14 years 7 months

Headcount trend

Company growth over the last 12 months

Headcount +7.8% year over year

Funding

Total funding

$132.8M

Last raise

$115M

Post IPO Secondary, 3 years ago

Funding history

May 2023

Post IPO Secondary Vita Coco · $115M

Feb 2011

Venture Round Vita Coco · $13.7M

May 2010

Venture Round Vita Coco · $4.1M

Feb 2010

Private Equity Round Vita Coco

Audience

Monthly website visitors
4.6K
Month over month-61.8%
Quarter over quarter-44.1%
Top sourceDirect (51.4%)
Ad budget per month$0.0
Average search rank35.3
Traffic source mix
Direct
51.4%
Search
29%
Referral
9.9%
Social
8.1%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

82.4K

12-mo growth

+8.6%

Monthly growth

+1.6%

News

Links

thevitacococompany.comLinkedInCrunchbaseX (Twitter)
Glassdoor