Responsibilities

• Own Social Strategy – Lead Vita Coco’s presence across TikTok, Instagram, and emerging platforms
• Define how the brand shows up in culture (voice, tone, and POV)
• Spot trends, cultural moments, and creator opportunities to engage authentically
• Set goals and track performance with cross-functional partners
• Create Social Content – Concept, brief, and produce short-form, platform-native content (TikTok-first)
• Manage content calendars and day-to-day execution
• Translate campaigns, launches, and partnerships into content that feels native to social
• Jump in when needed (editing, ideating, or sometimes getting on camera!)
• Use Data to Optimize – Analyze performance and translate insights into clear actions
• Refine formats, timing, and creative based on what works

Requirements

• 3+ years in social, content, or digital marketing
• Deep understanding of Gen Z culture and internet trends
• Strong short-form video and editing skills (TikTok a must)
• Highly creative with strong taste and brand judgment
• Extremely online—you live and breathe social
• Willing to travel ~1x/month
• CPG experience not required, we are open to social media experience from any category!

Benefits

• the full range of medical, financial, and/or other benefits, dependent on the level and position offered.