Social Media and Marketing Specialist

Responsibilities

• Plan, create, publish, edit, and curate social media content to attract and serve internal and external stakeholders.
• Collaborate with UMPR team members on social media strategy and content creation.
• Conduct or utilize market research to identify social media content of most interest to key stakeholders and stay up to date on trends and new features.
• Plan and develop social media strategies that support enrollment management activities.
• Manage day-to-day social media operations, engagement, and interactions.
• Continuously improve social performance by capturing, analyzing, and reporting on appropriate insights, metrics, and key performance indicators to help drive strategic decisions.
• Practice community management to ensure productive relationships with our audience (parents, alumni, and students–both current and prospective) via social channels.
• Willingness and personality to actively be a part of the UMD community in order to identify opportunities to capture and share authentic moments of campus life.
• Maintain a solid understanding of how each social platform works and how to optimize content so that it is engaging and relevant on the appropriate channel.
• Create, write, and edit compelling content for various mediums and audiences.

Requirements

• Bachelor's degree from a regionally accredited institution in communications, journalism, marketing, design, business, writing studies, or a related field, plus at least four years professional experience.
• Demonstrated experience with social media management including creating original content.
• Demonstrated excellent written and oral communications skills

Preferred

• Experience with photography, videography, and creative writing.
• Solid editing and content organization skills.
• Experience with content strategy and analytics.
• Strength in critical and strategic thinking with proven ability to problem solve and offer up a plan for how to move forward.
• Excellent organizational and planning skills, with the ability to independently manage multiple projects simultaneously.
• Prior experience working in a complex, decentralized organization.
• The ability to respond quickly and deal successfully under pressure in an open and public environment.

Benefits

• The University Offers a Comprehensive Benefits Package That Includes
• - Competitive wages, paid holidays, and generous time off
• - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• - Low-cost medical, dental, and pharmacy plans
• - Healthcare and dependent care flexible spending accounts
• - University HSA contributions
• - Disability and employer-paid life insurance
• - Employee wellbeing program
• - Excellent retirement plans with employer contribution
• - Public Service Loan Forgiveness (PSLF) opportunity