Company overview

The Vita Coco Company, created in 2004 by Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. In 2022, The Vita Coco Company was certified as a B CorporationTM furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
Founded in 2004
New York, New York, USA
747 employees (89 in marketing)
70% recommend to a friend
83% positive business outlook

Salaries

Typical salary range

$22 – $24

HOUR

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People

Headcount trend

Company growth over the last 12 months

Headcount +7.8% year over year

Funding

Total funding

$132.8M

Last raise

$115M

Post IPO Secondary, 3 years ago

Funding history

May 2023

Post IPO Secondary Vita Coco · $115M

Feb 2011

Venture Round Vita Coco · $13.7M

May 2010

Venture Round Vita Coco · $4.1M

Feb 2010

Private Equity Round Vita Coco

Audience

Monthly website visitors
4.6K
Month over month-61.8%
Quarter over quarter-44.1%
Top sourceDirect (51.4%)
Ad budget per month$0.0
Average search rank35.3
Traffic source mix
Direct
51.4%
Search
29%
Referral
9.9%
Social
8.1%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

82.4K

12-mo growth

+8.6%

Monthly growth

+1.6%

News

Links