22102-Social Strategist

Responsibilities

• Develop a deep understanding of client’s brand tone in order to embody the voice of the brand and update client’s social media response bank on an on-going basis.
• Respond to social comments and DMs on social platforms via community management, including after-hours moderation.
• Own organic social media content publishing via automated content management system and manually in-platform.
• Provide quarterly updates on best practices for both organic and paid social.
• Compile qualitative quarterly reports, focusing on audience observations and commentary themes for agency partners and clients.
• Build strong relationships with internal and external agency teams to complete client work efficiently.
• Provide your own expertise and perspective on new social media features and shifts in the social landscape by producing POVs for the agency.
• Work collaboratively with the Social Strategy team and associated IPG agencies on ad-hoc projects (outside of client work) to help drive new business opportunities for KINESSO.
• Stay up to date with the latest cultural and social trends, emerging platforms, audience behaviors and platform best practices and interpret for our clients’ business.
• Work closely with the internal paid social team to craft quarterly reports and insights on the success of organic and paid social posts.

Requirements

• 2-4 years of community management and social strategy experience
• Demonstrated enthusiasm for interactive media and digital marketing with strong working knowledge of social media
• Experience in mining insights, building social strategies, planning editorial calendars, community management and social reporting preferred
• Highly organized and detail-oriented with an emphasis on complete accuracy
• Team player who is able to balance multiple workstreams and collaborate effectively across multiple departments and communicate clearly
• Strong writing and communication skills
• Confidence in executing tasks independently, working with remote team members, and interacting with peers and senior executives at partner agencies and client teams
• Knowledge and expertise across all social media channels (Facebook, Instagram, TikTok, Twitter, Snapchat, Reddit, YouTube, etc.)
• Experience working within the health industry or government agencies is a bonus, but not required

Preferred

• Experience working within the health industry or government agencies is a bonus, but not required