Social Media Manager

Responsibilities

• Lead organic social media strategy, content planning, and day-to-day execution across Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Own and manage the monthly social content calendar, balancing product storytelling, educational content, cultural moments, and community engagement.
• Create and produce engaging social-first content, including Reels, TikToks, Stories, short-form videos, and static posts.
• Write compelling, on-brand captions and social copy that connect with our audience of parents and families.
• Identify emerging trends, creative formats, and opportunities to keep Parasol relevant and engaging across platforms.
• Manage daily community engagement, including responding to comments, interacting with followers, and fostering meaningful conversations.
• Collaborate with the marketing, creative, and influencer teams to develop content that supports product launches, brand campaigns, and retail initiatives.
• Work with influencers and content creators to source, develop, and repurpose user-generated content.
• Track social performance, audience growth, and engagement metrics, using insights to continuously improve content and strategy.
• Maintain a consistent brand voice and visual identity across all social channels.

Requirements

• 5+ years of experience managing social media for a consumer, lifestyle, beauty, wellness, or CPG brand.
• Proven experience growing and engaging social media communities, particularly on Instagram and TikTok.
• Strong hands-on content creation skills, including short-form video production, editing, photography, and social-first storytelling.
• Excellent writing and editorial skills, with the ability to develop engaging, authentic brand content.
• A strong visual eye and understanding of what makes content compelling across different social platforms.
• Proficiency with social media management, analytics, and content creation tools such as Canva, CapCut, and Meta Business Suite.
• Deep understanding of social media trends, platform algorithms, and evolving best practices.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-moving environment.
• Collaborative, responsive, and comfortable working independently with a remote team.
• Based within reasonable driving distance of Orange County, California, with availability for occasional in-person meetings.

Preferred

• Experience working with influencers, creators, and user-generated content.
• Experience with parenting, baby care, or family-focused brands.
• Existing relationships with content creators and social media collaborators.