Freelance Social Media & Content Strategist

Responsibilities

• Develop and execute a social media strategy that increases visibility, engagement, and recognition within the creative, branding, and marketing industries
• Own the planning, creation, scheduling, and publishing of content across key social platforms, primarily Instagram and LinkedIn
• Identify opportunities to turn TAVERN's creative work, case studies, people, and perspectives into compelling, culturally relevant content
• Create engaging, original content across formats, including short-form video, Reels, carousels, graphics, and written posts
• Establish and evolve TAVERN's distinct social voice, ensuring content reflects our creative standards, personality, and point of view
• Stay ahead of cultural conversations, emerging trends, and platform developments, identifying opportunities for TAVERN to participate in meaningful and unexpected ways
• Collaborate with our Creative and Leadership teams to uncover stories, generate content ideas, and bring them to life
• Develop content that positions TAVERN and its leadership as influential voices in branding, design, and the broader creative industry
• Build relationships and engage with relevant creatives, brands, publications, and industry voices to organically expand TAVERN's reach
• Identify opportunities for social-first collaborations, partnerships, and content series that help introduce TAVERN to new audiences

Requirements

• 3–5+ years of experience in social media, content creation, or digital marketing, ideally within a creative agency, design studio, lifestyle brand, or culturally relevant business
• Proven track record of growing social audiences and creating content that generates meaningful engagement and visibility
• Exceptional creative instincts, strong visual taste, and a deep understanding of what makes content compelling
• Strong understanding of Instagram and LinkedIn, including platform-specific best practices, formats, and audience behaviors
• Hands-on experience creating and editing content, including short-form video, photography, graphics, and copywriting
• Excellent writing and storytelling skills, with the ability to develop a distinctive, engaging brand voice
• Strong understanding of design, branding, advertising, culture, and the creative industries
• Ability to independently develop ideas and execute them from concept through publication
• Proactive, resourceful, and comfortable working autonomously within a small, fast-moving team
• Highly organized, with the ability to manage content calendars, deadlines, and multiple priorities

Benefits

• Flexible Schedule: Part-time contract role (10–20 hours per week) with flexibility to manage your own schedule
• Remote Work: Work remotely with opportunities to collaborate with our NYC-based team
• Creative Freedom: The opportunity to bring your own ideas, experiment with content, and help shape TAVERN's social presence and voice
• Exciting Clients & Projects: Exposure to iconic brands across food, beverage, spirits, and hospitality
• Direct Collaboration: Work closely with TAVERN's creative team and leadership, gaining firsthand insight into the agency's work and creative process
• Meaningful Impact: Play a key role in growing the visibility and reputation of an ambitious independent creative agency
• Opportunity for Growth: Potential to expand the scope of the engagement as the agency's needs evolve