Social Media Specialist

Responsibilities

• Serve as the social media content lead, championing visual identity, aesthetic consistency, and narrative storytelling across all platforms.
• Manage the end-to-end production process, including comprehensive pre-production planning, creative direction, and hands-on execution of content shoots.
• Conduct monthly and bi-monthly on-site content capture sessions in coordination with in-market representatives.
• Build, curate, and populate comprehensive content calendars with high-fidelity creative assets and compelling, platform-tailored copy; schedule posts across channels.
• Produce and deliver dynamic Stories for Coordinator distribution, review and approve stories produced by Coordinators, and pivot real-time coverage to accommodate last-minute additions or urgent adjustments.
• Continuously scale, challenge, and elevate brand storytelling across multiple partner accounts to maximize engagement and maintain creative freshness.
• Execute creative deliverables that align strictly with core content pillars, strategic initiatives, and campaign briefs provided by the Brand Representative.
• Review metric trackers, YTD targets, and platform analytics with the Brand Representative; develop and execute data-backed action plans to course-correct underperforming accounts.
• Partner with the Pod Leader and Brand Representative to design, launch, and evaluate A/B testing frameworks across formats, copy, and visual hooks.
• Monitor emerging digital trends, platform algorithm shifts, and new social tools to pioneer strategic channel expansion.

Requirements

• 2–5 years of professional experience in social media management, content creation, or brand storytelling (agency or multi-brand experience preferred).
• Proven track record directing and executing hands-on photo and short-form video shoots (Reels, TikTok, Stories) with an eye for visual design and brand voice.
• Excellent copywriting and editing skills with the ability to adopt distinct brand personas.
• Demonstrated ability to interpret social media analytics, pull insights from performance dashboards, and translate metrics into concrete creative pivots.
• Proficiency with social management and scheduling tools (e.g., Sprout Social, Later, Hootsuite, Buffer).
• Familiarity with design and editing platforms (e.g., Adobe Creative Cloud, Figma, CapCut, Canva).
• Working knowledge of modern generative AI productivity tools for workflow automation and data summarization.
• Collaboration & Leadership: Strong organizational skills with experience guiding cross-functional teams, directing coordinators, and communicating with external or in-market partners.

Benefits

• Comprehensive Health, Vision, and Dental Coverage
• Half-Day Fridays
• Generous Paid Time Off (PTO)
• Company-Paid Life Insurance
• 401(k) Retirement Plan
• Paid Parental Leave
• Dedicated Professional Development Opportunities