Social Media Coordinator

Responsibilities

• Working with the Social Media Manager, support execution of social media strategy across platforms (Instagram, TikTok, YouTube, etc.) for ongoing content and campaign launches, aligned with marketing objectives and retailer initiatives.
• Maintain and update the content calendar: scheduling, tagging, and organizing content decks for new launches and on-going core amplification.
• Publish and post content based on the approved social media calendar.
• Support the Social Media Manager in boosting approved content.
• Partner with Social Media Manager to help coordinate content: visuals, captions, video, UGC, working with creators and internal teams.
• Assist with community management: respond to comments, DMs, and mentions in our brand voice; monitor real-time conversations and audience engagement.
• Monitor trends and cultural moments to flag relevant opportunities, surfacing ideas for content the team can act on.
• Assist the Social Media Manager in ad-hoc photoshoots.
• Support influencer, ambassador, and creator partnerships to help expand reach and authenticity.
• Pull and organize performance data to support reporting and content decisions.

Requirements

• 1-2 years of social media, marketing, or related experience. Beauty industry a plus.
• Passion for social media and content creation with an interest in the beauty space
• Experience supporting the coordination of social media content.
• Strong organizational skills with ability to multi-task and meet deadlines.
• Comfortable creating and being in content on short notice.
• Detail-oriented with strong written communication skills.
• Demonstrated ability to work in a fast-paced environment with a passion for beauty and social trends.
• Proficient with Microsoft Office and familiarity with social media publishing platforms (Dash, CreatorIQ, etc.)
• Ability to work across many departments.