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FORMA Brands

Brand

2.7
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Country
🇺🇸US🇬🇧UK

Company overview

We are a dynamic, forward-thinking beauty brand that thrives at the intersection of beauty and digital innovation. Dedicated to empowering self-expression and beauty through our high-quality, accessible products.FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization. Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.
Founded in 2020
Los Angeles, California, USA
56 employees (9 in marketing)
formabrands.com
25% recommend to a friend
21% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$6M

Last raise

$6M

Private Equity, 2 years ago

Funding history

Jun 2024

Private Equity Round FORMA Brands · $6M

Aug 2019

Private Equity Round FORMA Brands

Audience

Monthly website visitors
546.9K
Month over month-4.4%
Quarter over quarter-20.9%
Top sourceDirect (48.6%)
Ad budget per month$79.9K
Average search rank49.3
Traffic source mix
Direct
48.6%
Search
42.8%

News

Morphe Cosmetics Sold to Forma Brands
Aug 12, 2024 • Global Cosmetics News
FORMA Brands Successfully Completes Sale to Investor Group; Operations Emerge from Restructuring Process
Apr 11, 2023 • PRNewswire
Morphe Owner Forma Brands Files for Bankruptcy
Jan 12, 2023 • Wall Street Journal

Links

formabrands.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount -3.4% year over year
Referral
4.1%
Social
3.5%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

12.5K

12-mo growth

+23.6%

Monthly growth

+0.4%

Salaries

Typical salary range

$119,000 – $140,000

/ yr

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Open positions2 open marketing positions

FORMA Brands logo

Senior Manager, Social Media

FORMA Brands

Los Angeles, CA (Hybrid)

In-houseSenior level5+ years exp.
5 weeks ago
FORMA Brands logo

Social Media Coordinator

FORMA Brands

Los Angeles, CA

$44K/yr - $60K/yr (Est.)In-houseFull-timeEntry level1+ years exp.
3 months ago

FORMA Brands insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2020
Headquarters
Los Angeles, California
Employees
201-500
Flat last 12mo
Marketing team
9
16% of company
2 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series A–like · Flat headcount last 12 months · Mid-stage
Trend
2021-08-30 -> 2026-02-02
Headcount (12 months)
-3.4%
Last funding round
21 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
546.9K
Month over month-4.4%
Quarter over quarter-20.9%
Top sourceDirect (48.6%)
Traffic source mix
Direct
48.6%
Search
42.8%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
12 competitor sites
Search traffic: 95.7K organic clicks / 328K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+407
Ad budget per month
$79.9K
Average search rank
49.3

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

9
16% of the company • 2 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 9.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.7 / 5
Work-life balance
2.4 / 5
Culture
2.5 / 5
Diversity & inclusion
2.8 / 5
Recommend to a friend
25%
Positive business outlook
21%

Funding

Shows saved funding data.

Total funding
$6M
Last raise
Private Equity
2 years ago
Funding details
Amount raised
$6M
Last round
Private Equity
Last fundraise
2 years ago

News

Shows saved company news.

Morphe Cosmetics Sold to Forma Brands
Aug 12, 2024 • Global Cosmetics News
FORMA Brands Successfully Completes Sale to Investor Group; Operations Emerge from Restructuring Process
Apr 11, 2023 • PRNewswire
Morphe Owner Forma Brands Files for Bankruptcy
Jan 12, 2023 • Wall Street Journal
4.1%
Social
3.5%
Paid referral
0.8%

Total followers

12.5K

12-mo growth

+23.6%

Monthly growth

+0.4%