Senior Manager, Social Media

Responsibilities

• Set and own cross-channel social strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms, translating brand and marketing priorities into a distinct, ownable social point of view.
• Strategically program content: develop ownable content series, franchises, and a consistent aesthetic that build brand recognition over time, not one-off posts, and keep them evolving as trends, formats, and culture shift.
• Push the brand consistently on trend and cultural relevance, spotting content opportunities and white space before they peak, and coaching the team to move on them quickly and confidently.
• Build out and scale the brand’s YouTube and Pinterest strategies, and lead early strategic thinking on a future Reddit presence.
• Manage, coach, and develop a team of two direct reports, the Social Media Manager and Social Creative Manager, setting clear priorities, giving regular feedback, and building each of their growth paths.
• Own performance rigor: track TY/LY (this-year vs. last-year) KPIs across every channel, ensure the team consistently delivers against agreed metrics, and turn results into next actions and resourcing decisions.
• Partner cross-functionally with Marketing, Influencer, Creative, and Retail teams to keep brand voice and campaign moments consistent across owned and earned channels.
• Own strategy recaps and performance reporting up to leadership, translating data into a clear narrative on what’s working and what’s next.
• Represent social strategy in cross-functional planning, ensuring social has a seat at the table for major launches, campaigns, and brand moments.

Requirements

• 5+ years of social media marketing/strategy experience, including at least 1–2 years directly managing people. Beauty or CPG industry highly preferred.
• Demonstrated experience building ownable content series, franchises, or a distinct brand aesthetic that scaled over time.
• Experience across Instagram, TikTok, and YouTube required; Pinterest experience strongly preferred; familiarity with Reddit’s community dynamics a plus.
• Proven track record owning TY/LY performance reporting and translating results into strategy.
• Experience managing and developing direct reports, with a track record of growing team members into more senior roles.
• Highly organized and data-driven, with strong written, verbal, and presentation skills.
• Proficient with Microsoft Office; familiar with social publishing and analytics tools (e.g., Dash Hudson) and content tools (CapCut, Canva, Adobe Creative Suite).
• Ability to work cross-functionally across marketing, creative, influencer, and retail teams.

Preferred

• Reddit familiarity a plus.