Sr. Social Media Manager

Chicago, IL (Remote)

$98K/yr - $130K/yr (Est.)Senior LevelFull time

Posted 1 hr ago

Job Summary

Own and scale social account leadership across high-profile partner accounts, guiding strategy, performance analytics, and crisis response; mentor teams, drive content and engagement plans, and report insights to senior leadership.

  • Lead multi-account strategy and testing frameworks.
  • Build team growth, training, and cross-functional alignment.

Job Description

Responsibilities

  • Lead 2+ partner accounts, specifically focusing on higher-profile client relationships.
  • Review and approve team strategies for a pod of accounts, ensuring Influencer and Paid Managers align with high-level brand goals.
  • Challenge, evolve, and scale account strategies while establishing rapid-response "Plan" and emotional recovery strategies during crises or plateaus.
  • Oversee metrics trackers, YTD performance goals, and platform analytics to develop course-correcting action plans for underperforming accounts.
  • Establish $A/B$ testing frameworks to guide strategists and specialists on turning data insights into repeatable content wins.
  • Evaluate, recommend, and drive the adoption of new social media software, AI tools, and strategic platforms.
  • Oversee storytelling quality, reactive engagement audits, and process efficiency across all pod accounts.
  • Develop and execute comprehensive yearly content plans that drive authentic, revenue-generating engagement.
  • Establish proactive engagement tactics, define quality benchmarks, and refine engagement targets.
  • Ensure resonant, authentic storytelling across marketing disciplines while evaluating creative portfolios and content calendars for strategic alignment.

Requirements

  • Proven experience in social media management, account leadership, and strategic planning across major social networking platforms.
  • Demonstrated background in leading partner accounts, high-level client relations, and crisis management ("Account Recovery").
  • Strong knowledge of social media analytics, reporting tools, and $A/B$ testing methodologies to measure YTD growth and platform performance.
  • Experience managing cross-functional alignment across marketing disciplines, including Influencer and Paid Media.
  • Demonstrated ability to mentor, train, and manage junior staff while facilitating personal and professional development.
  • Deep passion for culture, food, and travel, with a pulse on industry personalities, products, and emerging trend forecasts.
  • Exceptional communication skills with a track record of delivering candid feedback, innovative ideas, and data-informed presentations to executive stakeholders.
  • Proven ability to build positive team culture, organize team initiatives, and foster an open, supportive work environment.

Benefits

  • Health, Vision & Dental Coverage
  • Half-Day Fridays
  • Generous Paid Time Off
  • Company-Paid Life Insurance
  • 401(k) Retirement Plan
  • Paid Parental Leave
  • Professional Development Opportunities
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Kinship

3.1 Glassdoor

Kinship—a division of Mars Petcare—is a platform of brands building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be. Interested in learning more? Connect with us.

Founded in 2019
New York, New York, USA
207 employees (36 in marketing)
46% recommend to a friend
26% CEO approval

Salaries

SalaryGuide estimate

$98K/yr – $130K/yr

Modelled from 5 comparable roles.

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Sr. Social Media Manager

Kinship · Chicago, IL · Remote