Responsibilities

• Content Strategy: Develop content pillars and a monthly content calendar designed to reach new audiences, aligned with product launches, Dance Club drops, and seasonal moments.
• Content Creation: Shoot and edit Reels, carousels, and Stories, including semi-monthly on-site capture at the office and at events. Target cadence: 4 Reels and 5 feed posts per week, with Stories on most days.
• Sensory Storytelling: Translate vineyard life, tasting notes, food pairings, and fragrance notes into visual, accessible content.
• Copywriting: Write captions, hooks, and on-screen text in the Dancing voice.
• Trends and Formats: Track platform trends, audio, and formats, and adapt them in ways that fit the brand.
• Community Growth: Respond to comments and direct messages, and engage proactively with accounts in the wine, fragrance, food, and lifestyle communities we want to reach.
• Collaborations: Coordinate Instagram Collab posts and content swaps with partner restaurants, retailers, creators, and complementary brands.
• Secondary Channels: Repurpose Instagram content for TikTok and Pinterest.
• Organic Amplification: Promote top-performing Reels and posts through Meta Ads Manager to reach targeted new audiences, within a media budget of approximately $3,000 per month.
• Campaign Support: Maintain our core Meta purchase campaigns and help audit conversion tracking on our Shopify storefront.

Requirements

• Experience: 3+ years managing Instagram for consumer brands, with at least one account you grew yourself.
• A record of organic follower growth on at least one brand account, shown with before-and-after follower counts
• A portfolio of Reels you shot and edited yourself, including at least two that reached well beyond the account's own followers.
• Skill in mobile photography and video, including lighting and composition
• Skill in short-form video editing (CapCut, Adobe Premiere, or equivalent)
• Skill in Canva or equivalent design tools
• Strong copywriting skills for captions, hooks, and on-screen text
• Experience with Instagram Insights or Meta Business Suite analytics
• Working knowledge of Meta Ads Manager, including promoting organic content
• Experience in community management and coordinating collaboration posts with partner brands or creators

Preferred

• Experience in wine, spirits, beverage, beauty, fragrance, hospitality, or luxury lifestyle.
• Familiarity with alcohol content rules on social platforms.
• Experience growing TikTok or Pinterest accounts.
• Existing relationships with food, wine, or lifestyle creators.

Benefits

• Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.