Social Media Lead

USA (Remote)

$100K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 hrs ago

Job Summary

Own and execute SpinQuest's social strategy across Instagram, TikTok, X, YouTube Shorts, and Snapchat, from calendar and publishing workflows to creative direction and platform-specific content, while collaborating with editors, retention, and legal to safeguard brand voice and compliance.

  • Own the social content calendar and publishing workflow with cross-team coordination.
  • Shape platform-specific content, captions, and trends with editors and creators.
  • Maintain the Social Media Bible and use weekly performance insights to improve engagement and growth.

Job Description

Responsibilities

  • Own the social content calendar across Instagram, TikTok, X, YouTube Shorts, and Snapchat, aligning posts with our programming slate, creator collaborations, events, and promotional calendar.
  • Manage the publishing workflow in Sprout Social, keeping content scheduled at least one week ahead and ensuring the following week's posts are fully approved by Thursday. Provide first sign-off on every post before scheduling and manage our social operations lead.
  • Write captions, post copy, and community-driven messaging that reflect SpinQuest's voice. Partner with editors to request assets, provide clear creative direction and deadlines, and turn long-form videos, events, and creator collaborations into platform-specific content.
  • Identify emerging trends and execute quickly, collaborating with editors to develop and publish timely content on pre-approved topics. Establish platform-specific strategies, test new formats, and adjust the content mix based on performance.
  • Own the Social Media Bible, documenting brand voice, platform guidelines, community responses, and approval workflows. Review performance weekly and use insights to improve engagement, reach, and audience growth.
  • Partner with our Head of Content, social operations lead, editors, Retention team, and Legal to ensure smooth execution, accurate promotional messaging, and appropriate disclaimers. Maintain platform and compliance standards, avoiding fabricated wins, misleading claims, or false urgency.

Requirements

  • 4+ years of social media experience, including 2+ years leading social for a creator, personality-driven account, or creator-led media company.
  • Demonstrated success growing social accounts, with measurable results and examples of your work.
  • A strong creative voice, sharp sense of humor, and ability to communicate in the language of a community rather than traditional brand marketing.
  • Understanding of gambling-related content, including slots streamers, sweepstakes, social casino, and the culture surrounding these communities.
  • Experience managing publishing schedules across multiple platforms, with strong organizational skills and attention to detail.
  • Proficiency with Sprout Social or similar scheduling tools, including approval workflows, content performance analysis, and the ability to provide actionable creative feedback to editors.

Preferred

  • Experience at a personality-driven brand or creator-led media company.
  • Previous work with slots streamers, sweepstakes, social casino, or iGaming brands.
  • Experience building a following on TikTok or X from the ground up.
  • Knowledge of platform-specific rules for gambling and sweepstakes content.
  • Experience working in an early-stage or hypergrowth startup where speed, ownership, and adaptability are critical.

Benefits

  • We believe great talent deserves great benefits. SpinQuest offers comprehensive Health, Dental, and Vision coverage for employees, spouses, and dependents. SpinQuest covers 100% of employee health insurance premiums, offers a 4% 401(k) match. It’s a strong total rewards package designed to support you both today and as you grow with the company.
SpinQuest logo

SpinQuest

SpinQuest is a social casino platform built on a simple principle: made by players, for players. Founded in 2025, we've grown into one of the most recognized names in the social gaming space through deep partnerships with leading content creators, original in-house games, and a community-first approach to everything we build.Our brand extends well beyond the platform. We produce original content including documentary series and our own game show, develop collaborative game titles with creator partners, and host large-scale live events that bring our community together in person. Community investment is core to how we operate — including charitable activations that have returned more than $500,000 to local communities through toy drives, food drives, and community events.Players can enjoy casino-style games such as slots, blackjack, roulette, and craps purely for entertainment. Gameplay uses virtual coins that have no cash value, with free coins available daily and through ongoing promotions. Optional coin packages are available, but they are never required to enjoy the games. For more information, visit SpinQuest.

1 employees

Salaries

Posted range

$100K/yr – $130K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 3,992 salaries, including bonus and equity.

See all SpinQuest salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
9.2M
Monthly Google Ads Budget
$147K
Traffic Source Mix
Search
9.9%
Direct
62.7%
Referral
4.5%
Social
9.4%
Paid
12.8%

Headcount Trend

Current headcount: ~2
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Social Media Lead

SpinQuest · USA · Remote