Social and Influencer Marketing Manager - Blue Nile

Responsibilities

• Drive a proactive, insight-led social strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook, translating brand priorities into platform-specific storytelling that builds awareness, consideration, and conversion.
• Keep Blue Nile ahead of the cultural conversation, identifying emerging trends, entertainment moments, consumer behaviors, and creator movements early—and bringing forward timely, brand-relevant ideas with clear recommendations for execution.
• Develop original, breakthrough creative concepts, including recurring franchises, unexpected collaborations, and social-first campaigns that give audiences a compelling reason to follow, engage with, and share Blue Nile.
• Anticipate needs and opportunities several steps ahead, proactively identifying content gaps, production requirements, partnership opportunities, and potential roadblocks, with solutions that keep work moving.
• Own a dynamic social content calendar, balancing long-term campaign planning, product launches, showroom activations, and retail milestones with the flexibility to capitalize on real-time opportunities.
• Lead content development from concept through publication, including creative briefs, scripts, shot lists, production coordination, on-set capture, editing feedback, captions, and final platform execution.
• Elevate every customer-facing touchpoint through thoughtful messaging, strong visual judgment, and an understanding of how to make luxury feel distinctive, approachable, and culturally relevant.
• Own daily publishing and community engagement, maintaining a consistent brand voice while turning audience questions, conversations, and feedback into actionable content and customer insights.
• Partner with leadership to execute and evolve the influencer marketing program, connecting ambassador partnerships, emerging creators, affiliate activity, and events to broader brand and business objectives.
• Continuously discover and evaluate talent, identifying both established and emerging voices with strong audience alignment, creative potential, credibility, and the ability to drive meaningful results.

Requirements

• 7+ years of social media and influencer marketing experience, ideally in luxury, jewelry, fashion, beauty, or lifestyle, with proven brand and ecommerce results.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• Strong pulse on pop culture, emerging creators, and digital trends, with sharp judgment on what fits the brand.
• Proactive thinker who anticipates needs, spots opportunities early, and brings solutions without waiting for direction.
• Portfolio showcasing original ideas, compelling storytelling, and elevated, platform-native content.
• Deep knowledge of Instagram, TikTok, YouTube, Pinterest, and Facebook, including audience behavior and platform best practices.
• Hands-on ShopMy experience across creator recruitment, gifting, commissions, and optimization to drive traffic and sales.
• Strong content production skills, from concepts and scripts to directing, capturing, and editing, with a refined visual eye.
• Proven ability to manage influencer partnerships from talent discovery and negotiation through execution and reporting.
• Understanding of ambassador programs, affiliate marketing, usage rights, exclusivity, paid amplification, and disclosure requirements.

Preferred

• Proficiency with social and influencer tools; CreatorIQ, Dash Social, and Sprinklr experience preferred.

Benefits

• At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
• Paid Time Off (PTO)