Social Media & Influencer Marketing Lead

Responsibilities

• Social media strategy and management: Develop and execute organic social media strategies across Instagram, TikTok, Pinterest, and emerging platforms for both brands. Own content calendars, publishing schedules, and platform optimization, ensuring alignment with product launches, promotional campaigns, and broader marketing objectives.
• Content strategy and creation: Lead content ideation and creative briefing in partnership with our creative team, overseeing asset development, selection, editing, and publishing. Curate visually compelling, cohesive social media feeds that reflect each brand’s distinct aesthetic. Create and edit engaging social-first content, including Reels, TikToks, and Stories, and support the development of an in-house content creation hub with an increasingly hands-on role in content production.
• Influencer marketing and partnerships: Support the development and execution of influencer marketing initiatives, including creator identification, outreach, gifting, paid partnerships, and ongoing relationship management. Identify new creators, brand ambassadors, and partnership opportunities that align with each brand's positioning and growth objectives.
• Community management and engagement: Build and nurture engaged communities across social platforms through thoughtful audience interaction, community engagement, and social listening. Identify opportunities to strengthen brand loyalty, encourage user-generated content, and foster meaningful connections with our customers.
• Reporting and insights: Own weekly and monthly social media reporting, tracking key performance indicators including reach, engagement, audience growth, website traffic, and content performance. Translate insights into actionable recommendations that continuously improve content strategy and support business growth.
• PR and brand events: Support the VP in planning and executing PR initiatives, influencer experiences, product launches, and local Miami brand activations. Assist with event logistics, vendor coordination, and on-site execution, including capturing and producing original social content at events.
• Cross-functional marketing collaboration: Partner with the VP and broader marketing team to develop integrated marketing initiatives that connect organic social, influencer partnerships, paid media, ecommerce, and seasonal campaigns. Stay ahead of industry trends, competitor activity, and emerging opportunities to bring fresh ideas and strategic recommendations to both brands.

Requirements

• 4+ years of experience in social media, digital marketing, or influencer marketing for a direct-to-consumer brand, ideally in women\'s fashion (activewear, swimwear, beauty, or lifestyle)
• Proven experience developing and executing organic social media strategies across Instagram, TikTok, and Pinterest, with demonstrated success driving audience growth and engagement
• Strong creative eye and experience briefing, curating, and editing compelling social-first content, including short-form video
• Hands-on experience with content creation and editing tools
• Experience with influencer marketing, including creator outreach, gifting programs, partnerships, and relationship management
• Strong analytical skills and proficiency with social media reporting tools, with the ability to translate performance data into clear, actionable insights
• Understanding of broader digital marketing strategies and how organic social contributes to brand awareness, customer acquisition, and ecommerce growth
• Excellent communication, organization, and project management skills, with the ability to manage multiple priorities and workflows across two brands
• A strong design eye and comfort collaborating closely with creative, ecommerce, and marketing teams
• A proactive, entrepreneurial mindset with the ability to think strategically while remaining hands-on in day-to-day execution

Benefits

• Health insurance
• Paid time off
• Access to the office building's gym and pool
• Employee discount on both brands