Associate Director, Social & Influencer Strategy

Responsibilities

• Own assigned social and influencer accounts – Lead assigned accounts from discovery and planning through execution, reporting, and ongoing optimization. Understand each client’s business, audience, brand voice, scope, and measures of success.
• Serve as the primary social and influencer subject matter lead for assigned clients. Build trust through clear recommendations, proactive ideas, and consistent follow-through.
• Lead strategy presentations, planning discussions, and performance reviews. Translate results into practical decisions about content, platforms, creators, and investment.
• Partner with CX on client communication and relationship coordination, and with project management on schedules, dependencies, and approvals. Bring the strategic recommendations and delivery decisions needed to move the work forward.
• Develop organic social strategy – Build organic social strategies grounded in audience research, social listening, competitive analysis, brand positioning, and client objectives.
• Define platform roles, content pillars, editorial priorities, formats, publishing cadence, community engagement, and testing plans for each brand.
• Translate strategy into clear briefs, content calendars, campaign concepts, and actionable direction for social managers, creators, designers, and copywriters.
• Guide platform-native storytelling across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels. Recommend new platforms and formats where audience needs and business goals support them.
• Set community management guidance, review sensitive responses, and escalate reputation or client concerns through established paths.
• Lead influencer and creator programs – Develop influencer, creator, ambassador, and UGC recommendations that connect talent, content, and distribution to the client’s goals.

Requirements

• 6+ years of experience as a social and influencer strategist with a track record of managing multiple client brands in an agency or comparable consulting environment.
• Strong in organic social strategy, community engagement, editorial planning, and platform-native creative, with examples of growing audiences and improving meaningful engagement.
• Experienced in influencer and creator programs, including talent evaluation, briefing, content approvals, campaign coordination, and measurement.
• Comfortable leading client conversations and turning business objectives, audience insights, and performance data into clear recommendations.
• Experienced guiding or managing team members, reviewing creative work, prioritizing assignments, and giving constructive feedback.
• A strong writer, presenter, and creative briefer who can adapt to different brand voices and give the team clear direction.
• Organized across competing deadlines, scopes, and budgets, with sound judgment about when to act and when to escalate.
• Comfortable with Asana, social publishing and listening platforms, analytics tools, and creator management systems. Familiarity with social search and SEO/AEO collaboration is a plus.

Preferred

• Familiarity with social search and SEO/AEO collaboration is a plus.

Benefits

• Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
• Dental, Vision, and Health Insurance
• 401(k) with company match program
• Paid Parental Leave