Senior Influencer and Creator Marketing Manager

Responsibilities

• You will oversee the strategic development, execution, management and measurement of Influencer Marketing and Creator Marketing campaigns across multiple clients.
• You will drive campaigns to achieve client objectives across awareness, engagement, content creation, audience growth and sales.
• You will own creator sourcing, vetting, outreach and strategic talent recommendations for varied campaigns.
• You will manage ongoing communications and relationships with existing and new influencers and content creators within the Artisan Council Influencer Network.
• You will lead creator negotiations and contracting, including reviewing and redlining agreements, negotiating fees, deliverables, usage rights, exclusivity and payment terms.
• You will develop and manage campaign budgets, tracking spend, evaluating creator rates and maximizing cost efficiency.
• You will develop strategic creator and influencer briefs and oversee content development, including concept reviews, feedback, revisions and approvals.
• You will independently manage campaign timelines, deliverables, creator logistics, gifting, publishing schedules and payment coordination across multiple clients.
• You will develop relationships with individuals and brands, including supporting digital and in-person meetups and other relationship-building events.
• You will keep informed of industry trends, events and deals, identifying emerging talent, platforms and content opportunities.

Requirements

• 5-7 years of experience in managing UGC and influencer campaigns across a variety of content pillars and verticals
• Exceptional understanding of consumer online behavior, influencer and creator marketing, trends and market analysis.
• Excellent analytical and quantitative skills, with a strong understanding of web analytics, marketing analytics, campaign performance, KPIs & ROI.
• Experience with Google Analytics, email marketing analytics and other digital measurement tools.
• Excellent written, verbal and visual communication skills, including client presentations and creator communications.
• Strong creative judgment and experience developing creator briefs, shaping content concepts, and evaluating creative execution, brand alignment and potential content performance.
• Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and X) and online content, and evidence of a developed social media/web presence.
• Knowledge of and passion for technology, media, cultural & content trends; values and contributes to team brainstorms & conversation.
• Self-starter, with the ability to operate independently, proactively solve problems and take ownership of projects from start to finish.
• Outgoing, personable and skilled at building strong creator and client relationships.

Benefits

• Health, Dental, and Vision Insurance
• 401K and 401K matching
• Unlimited PTO (after 6 months)
• Hybrid and flexible work environment
• Commuter Benefits
• Additional Training
• Annual Company Retreat
• Summer Fridays all year long