Associate Director, Strategy, Social Commerce and Influencer

Responsibilities

• Partner with sales and business development leaders to respond to prospective-client opportunities, briefs, RFPs, and proactive pitches.
• Translate prospective clients' business objectives, priority audiences, category dynamics, and commercial needs into differentiated influencer and creator commerce strategies.
• Develop strategic narratives, pitch materials, proposal content, program recommendations, and executive-ready presentations that clearly articulate the opportunity and CJI's approach.
• Design creator commerce programs across the customer journey, including awareness, consideration, conversion, acquisition, and loyalty.
• Develop TikTok Shop strategies, with particular emphasis on TikTok Shop Affiliate, including creator recruitment and segmentation, product seeding, commission strategy, content volume, promotional moments, paid amplification, and performance optimization.
• Recommend the appropriate roles for subaffiliate and creator commerce platforms, including LTK and ShopMy, based on the client's audience, category, objectives, operating model, and measurement requirements.
• Conduct in-depth competitive, category, creator, platform, and market research within the influencer and social commerce ecosystem.
• Turn research, platform intelligence, and performance data into clear insights, strategic opportunities, and actionable recommendations.
• Build strategic frameworks, audience and creator segmentation approaches, channel recommendations, content territories, creator briefs, activation roadmaps, measurement plans, and test-and-learn agendas.
• Develop business cases and opportunity assessments that connect creator activity to measurable outcomes such as engagement, traffic, customer acquisition, conversion, revenue, GMV, ROAS, affiliate sales, and incrementality, where appropriate.

Requirements

• Approximately 7 or more years of relevant experience in influencer marketing, creator marketing, affiliate marketing, social commerce, digital strategy, integrated marketing, e-commerce, or a related discipline preferred.
• Demonstrated experience developing influencer or creator strategies for brands, agencies, platforms, retailers, or commerce organizations.
• Experience contributing to or leading new-business proposals, RFP responses, pitch development, and client presentations.
• Strong working knowledge of TikTok Shop, particularly TikTok Shop Affiliate strategy and creator-led commerce.
• Familiarity with affiliate and subaffiliate platforms and ecosystems, including LTK and ShopMy.
• Understanding of creator discovery, segmentation, compensation and commission models, product seeding, shoppable content, paid amplification, usage rights, and performance measurement.
• Ability to conduct rigorous competitive research and synthesize complex information into concise, differentiated recommendations.
• Strong analytical fluency and the ability to connect channel metrics to broader business and commercial outcomes.
• Excellent written, verbal, visual storytelling, presentation, and executive communication skills.
• Ability to develop persuasive PowerPoint presentations and work effectively with data, research, and performance-reporting tools.