Senior Vice President, Growth Marketing & Demand Generation

Responsibilities

• Demand Generation & Pipeline Growth
• Design, execute, and continuously optimize a demand-generation engine that is tightly integrated with regional Strategy & Operations teams and consistently produces high-quality opportunities, appointments, pipeline, and revenue growth. Own performance against key growth metrics including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), appointments, pipeline generation, and revenue contribution. Orchestrate campaigns across channels, sectors, geographies, and buyer segments to drive both new-client acquisition and expansion opportunities.
• Sales, Marketing & Regional Partnership
• Partner closely with the Chief Growth Officer, regional leaders, and business development teams to create a highly integrated growth model that aligns sales, marketing, and business intelligence around shared growth objectives. Establish shared targets, service-level agreements, lead management processes, and operating cadences that improve pipeline conversion and accelerate growth.
• Technology Solutions Go-to-Market
• Define and lead the growth marketing and demand-generation strategy for CCS's technology solutions line of business. Partner with Business Intelligence, product, and regional teams to develop positioning, messaging, market introduction strategies, pricing inputs, launch plans, and pipeline-generation initiatives that accelerate market adoption and revenue growth.
• Growth Strategy, Segmentation & Sector Expansion
• Refine CCS's go-to-market strategy across nonprofit sectors, buyer personas, service lines, and geographies. Identify and prioritize the highest-potential growth opportunities, aligning resources and investment accordingly. Partner with regional subject matter experts to strengthen CCS's market leadership and growth strategy in priority sectors, including Diocesan, Higher Education, and Healthcare.
• Global Workforce & Demand Activation
• Leverage and scale CCS's global workforce capabilities across India, Malaysia, and the Philippines to expand demand-generation capacity, accelerate execution, and support growth initiatives through a follow-the-sun operating model. Ensure global resources are effectively aligned to growth priorities and business outcomes.

Requirements

• 10+ years of progressive marketing, growth, demand generation, or go-to-market leadership experience, with a demonstrated record of driving new-client acquisition, pipeline, and revenue growth in B2B professional services, technology, consulting, or solutions-based organizations.
• Proven success building and scaling integrated demand-generation and account-based marketing programs, including multi-channel campaigns that generate and convert qualified opportunities.
• Demonstrated ability to partner with sales, business development, and commercial leaders in matrixed, regional, or distributed environments to align priorities and deliver measurable growth.
• Experience developing and executing go-to-market strategies for new products, services, business lines, or market offerings.
• Deep expertise in marketing attribution, performance measurement, KPIs, marketing operations, MarTech, and data-driven decision-making.
• Proven ability to build, develop, and scale high-performing marketing organizations, including global or offshore teams supporting demand generation and growth initiatives.
• Bachelor's degree or an equivalent combination of education and relevant professional experience.

Preferred

• Experience in fundraising, nonprofit, or mission-driven organizations, with exposure to sectors such as K-12 Education, Higher Education, Healthcare, and Religious Organizations.
• Experience leading growth through significant inflection points, particularly in high-growth, private equity-backed, acquisitive, or M&A-driven environments.
• Experience launching or scaling technology, software, analytics, or data-driven solutions businesses.
• Experience with HubSpot and complementary marketing automation, intent-data, predictive marketing, account intelligence, or project management platforms.
• Experience working with boards, growth investors, or private equity sponsors.
• MBA or other relevant advanced degree.

Benefits

• CCS offers competitive benefits, a dynamic training program, resources, career advancement, mentoring, and networking opportunities.
• We are an Equal Opportunity Employer and strongly encourage a diverse pool of candidates to apply.