Senior Specialist, Direct Partnerships

Responsibilities

• Engage and evaluate media vendors to broaden and improve the team’s partner roster
• Work closely with other team members to negotiate partnerships with vendors
• Understand and effectively communicate the value proposition of IO partnerships holistically and for each partner, as well as relevant technology and processes
• Ensure best practice in all executional activities (set up, trafficking requests, optimization, reporting, etc.) and knowledge sharing across teams
• Coordinate digital partnership efforts (strategy and execution) with other media channels
• Build analyses, stories, and slides for client media plans and reports
• Manage communications with clients as appropriate
• Understand the client’s overall business objectives and translate them into effective paid media campaigns

Requirements

• 3+ years of experience in a digital agency environment working with media vendors, internal teams, and external collaborators
• Knowledge of direct IO partnerships’ roles in the media ecosystem, including familiarity of how these relate to specific tactics (display, video, social, email, search, etc.)
• A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc.
• Exceptional written and verbal communication skills
• Strong track record of planning and executing branding, consideration, and direct response campaigns, ideally across a variety of verticals
• Strong organizational skills to ensure accuracy and quality of all accountable responsibilities and deliverables
• Outstanding critical thinking skills and a detail-oriented mindset
• Hands-on experience with Prisma is required

Preferred

• Hands-on experience in typical media platforms like DoubleVerify and CM360
• Experience working with CPG or Business Tech clients is a plus
• Experience working in the Retail media spaces is a plus
• Experience managing others is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave