Senior Specialist, Ad Operations

Responsibilities

• Foster a collaborative environment and guide Ad Ops communications across the media practice, ensuring seamless integration and alignment with broader team goals.
• Lead by example in maintaining high standards of professionalism and operational excellence.
• Focus on the quality of Ad Operation implementation, emphasizing the accuracy and efficiency of ad tagging and pixeling processes.
• Monitor operational efficiency and quality assurance, ensuring all campaigns are executed flawlessly and meet internal standards.
• Regularly evaluate and optimize workflows and processes to enhance team productivity and campaign performance.
• Stay abreast of industry changes, particularly related to ad tech, privacy regulations, and cookie deprecation, to anticipate and mitigate potential impacts on campaign execution.
• Lead research and analysis on emerging trends in the ad tech industry, providing actionable insights and recommendations for adapting to these changes.
• Contribute to the development of operational strategies and innovative solutions that address evolving market conditions and client needs.
• Oversee the end-to-end process of multi-platform advertising campaign execution, from advising pre-campaign planning including measurement and attribution setup to post-launch analysis and optimization.
• Ensure the accurate setup of ad tags and pixels, collaborating with media partners and creative teams to meet technical requirements and campaign objectives.

Requirements

• 1-3 years of hands-on experience in digital operations within media agencies, with a strong focus on ad tagging, pixeling, ad trafficking, and troubleshooting within an executional workflow
• Deep understanding of and passion for the ad-tech landscape
• Ability to work independently with minimal supervision and execute tactical responsibilities effectively according to shared timelines
• High attention to detail with a commitment to QA
• Expertise in HTML, JavaScript, and other web technologies for effective ad tag and pixel implementation.
• Experience in managing and analyzing campaign data.
• Must have (technical): Pixeling experience for tracking/measurement: Knowledge and proficiency on major tracking platforms such as Google Tag Manager (GTM). Functional knowledge of other tag management solutions (Adobe, Tealium, Oracle, Segment) preferred. App tracking a major plus.
• Working knowledge of tag/event management of major social platforms (Meta, Youtube, LinkedIn, Tiktok, X, Snap etc.)
• Ad server trafficking : Google Campaign Manager (GCM)

Preferred

• Knowledge of privacy regulations and cookie deprecation impacts on campaigns.

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave